Sector

Leisure, Hospitality & Stadia PoS

Project

Video, Animation, Brand & Photography

Skills

Creative Design, Video & Animation

Award winning Addvance IT are the entrepreneurial team behind Kappture, and industry leading PoS (Point of Sale) system that can be installed to an existing till in less than 30 seconds.

We were briefed to improve the brand and marketing collateral for Kappture, with the sales team looking to expand their horizons to international markets. The solution was to aid presentations where a language barrier may exist, and explain the benefits over competitor products with as little 'tech-talk' as possible.

The most important element of the project was 60-second explainer video. The animation was designed to show the entire process of purchasing, running and managing a Kappture system without a voiceover or text content. This was key to the brief, as it allows the video to have the same impact abroad as it does in the UK. The resulting video gives Kappture a unique visual position within the market. It has proved to be highly versatile, and appears online, via social media and as an introduction at large presentations, including a number of high profile European football stadiums.

Following the animation, we devloped a range of supporting brand media for Kappture. This included a range of studio and location photography, video and a set of mixed media imagery with 3D rederings of the UI over the top of device photography. We also created a full set of iconography. All these assets were then used to design a 16 page, landscape brochure. Two versions were created, one for printing and another for digital viewing and online sharing.