Sector

Furniture Industry

Project

Website & Marketing

Skills

3D Product Rendering, 3D Room-Set Creation, Branding, Brochure Design, E-commerce, Fabric Wrapping, Graphic Design, Icon Design, Marketing, Photography, Print, Product Customiser, UI, UX, Video, Web Design, Web Development, Wireframing

Sleepeezee has been making luxury beds and mattresses since the early 1900s. Through innovation and market leading mattress designs, Sleepeezee has grown into one of the most well-known bed manufacturers in the world.

Sleepeezee were keen to dig deep into their heritage values and story to bring the brand to life for the consumer. Finding the right balance of historical references married with contemporary tone of voice, Orbital delivered a series of collateral that have freshened the companies outlook, assisting launches of new products and customer engagement.

Having an up to date platform to deliver details of the company, its products and broader information is vital. Orbital have delivered a clean, easy to navigate and informative web site. With a complete CMS support package, the new site is populated entirely with collateral originated by Orbital. This includes the bed builder plug in. Developed in house by the Orbital team, this clever device allows the consumer and retailer alike to view their preferred combination of options available in high quality imagery. The site also combined a number historical satellite sites into 1 space, giving the marketing team a much improved experience as all the media pulls from a single source. The products are displayed more coherently alongside the branding, with the collection names being more in vogue with consumer behaviour rather than purely features and benefits.

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Step 1Headboard
Step 2Headboard Fabric
Step 3Legs
Step 4Divan
Step 5Fabric Divan
Step 6Mattress
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Buttermere

Coniston

Derwent

Douglas

Geo

Grasmere

Jenson

New haven

New oasis

Rydal

Stanhope

Thirlmere

Windermere

Plush beige

Plush dark grey

Plush light blue

Plush light grey

Plush light pink

Plush navy

Smooth cream

Smooth glacier grey

Smooth light grey

Smooth lilac

Smooth mauve

Smooth pewter

Smooth taupe

Weave americano

Weave heather

Weave noir

Weave ocean

Weave pewter

Weave taupe

Weave teal

Weave wheat

Castors

Glide

0 drawer

2 drawer

4 drawer

Continental drawer

Ottoman

Plush beige

Plush dark grey

Plush light blue

Plush light grey

Plush light pink

Plush navy

Smooth cream

Smooth glacier grey

Smooth light grey

Smooth lilac

Smooth mauve

Smooth pewter

Smooth taupe

Weave americano

Weave heather

Weave noir

Weave ocean

Weave pewter

Weave taupe

Weave teal

Weave wheat

Align megafirm 2000

Align royal bc 1000

Align royal bc 1400

Align royal bc 2000

Align royal bc gold

Align royal bc platinum

Align superfirm 1600

Beautyrest lexington

Beautyrest rhode island

Equilibrium balance

Equilibrium calm

Equilibrium form

Equilibrium immerse

Equilibrium poise

Essentials hotel comfort 900

Pure harmony 2000

Pure nirvana 2000

Pure rhapsody 3500

Pure serenity 3000

Reflect memory plus 1000

Reflect memory plus 800

Reflect memory sensation 800

Sensoria prestige 3000

Sensoria sunrise 1200

Sensoria sunset 1400

Sensoria zenith 2000

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Offline, Orbital re-established the point of sale and general leaflets to continue this new look and feel. To support their first international exhibition and build a broader domestic following across the retail & contract markets, Orbital provided Sleepeezee with a presenter full of original photography, CAD's and copy. Making the most of Sleepeezee's coveted Royal Warrant and the work undertaken on behalf of some of the worlds most desirable hotel chains, the presenter pushes the brand harder and more convincingly up market - right where it belongs.

Sleepeezee has a story to tell at its headquarters and factory too. Daily. Their friendly, dedicated and highly skilled workers produce a vast amount of variety at a consistent level of quality. The Directors wished to celebrate their hard work by filming the process a bed goes through to bring all this hidden talent to life. Orbital planned a series of photo and video shoots that would deliver a feature length promotional video, social media snippets and retail customer exclusives. Planning and co-ordination was key to make this happen to minimise the impact on the running of the factory. Use of different equipment and techniques ensured the final results knitted together cohesively and were able to be re-edited to create ongoing fresh takes and content for the marketing team.

In addition to top level branding, Orbital worked with the development team to create insightful, clear and brand relevant POS material to support both new and existing products. Originating new collection logos, fillings icons and designing new product internal technical drawings, the collections benefitted from a common language. Cleaner, more navigable and ultimately a more commercially pleasing range to both sell and buy from.