5 Tips for Successful Digital Marketing Using 3D Rendering

Product 3D rendering is the best way to get unlimited numbers of marketing imagery fast. Not just images looking good on the website, but images that make visitors click the call-to-action – have a look at the website, learn more about the item and finally make a purchase.

 

So, Manufacturers and Marketers use 3D product rendering services to get creative marketing images. Group and hero shots, plain backgrounds and lifestyles, detail, general, front and top view, with cutouts, customization features, colour solutions – 3D rendering software can create it all, you name it. Let’s look at 5 ways product 3D rendering makes digital campaigns breed results.

1. 3D Visualisation for Websites

When shopping online, customers expect to see at least 3 images of a product. Naturally, the more images, the better chances to get full attention of the audience. Product 3D rendering eases most customer concerns. 3D lifestyles show the types of environment the item looks best in, as well as dimensions and the decor that goes with it, whilst isolated shots highlight the main features of a product and show its design without distractions.

 

And let’s not forget about animation. 3D animations, panoramas, 360 views provide more information on the item and make for a pleasant customer experience. The viewer appreciates being able to turn the object around, zoom in, see the detail. Not only does it make shopping more pleasant, but in 2019, these luxuries have come to be expected, and the fickly customer is likely to leave your site in favour of another online shop which allows them to see all angles in a greater quality render.

 

Then there is increased SEO. Search engines favour relevant content. And images getting clicks are exactly that type of materials: they bring visitors to the website, lead them to explore its content and interact with it. So, the more successful images you have, the more chance you have of getting and keeping top positions in the search results.

 

Needless to say, each product shot needs alt and title tags, and descriptions. So when your high-quality, engaging product design renderings have well-written attributes with relevant keywords, search engine rankings will know that your page content is high-quality and therefore useful for your target audience.

2. Photo Realistic Rendering for Content Marketing

Blog is a must-have for successful product marketing. Sure enough, one can cope without it, but why missing on a sure way to increase brand visibility, drive more traffic to the website and build mailing lists. Product 3D rendering provides Marketers and Manufacturers with imagery to illustrate the articles. So that the blog visitors not only read about how to get a high-quality armchair, but actually see what should be inside owing to 3D cut-outs.

 

Not to mention the ease of seasonal marketing. With 3D rendering you can ever-change the colours, background and interior accessories that surround your product. Making it marketing ready for any season in an instant.

3. Product Visualisation for Social Media Marketing

Social media marketing is a powerful tool that can skyrocket profit. It’s the best way to reach out to practically any target audience, in the age of the internet. Successful social media campaigns allow to build hypes for product launches, increase brand awareness, and drive more traffic to the website. And product 3D rendering allows to get any kind of images for promotional campaigns, whatever the strategy and creative idea.

 

On Facebook, it always makes sense to tap into the power of 360 views and videos for customers to learn more about the product line and the brand itself. 3D visualizations in Pinterest and Twitter will make sure consumers find and pin or retweet your images when looking for inspiration.

4. CGI for Digital Advertising

Much of the power of digital advertising lies in the fact that that Marketers can measure results and kill the ad if it’s no good, or make changes. Unlike photography, product 3D rendering cost and technology allow for the images to be tested and altered without photoshoots and transportation fees. This way, your marketing team can test the image until they find which drives the most engagement. Which is great news for online advertising budgets.

5. Product 3D Rendering for Email Marketing

Email marketing campaign is a time-proven way to drive interested consumers to the website and even reactivate dormant customers. Combined with social media advertising, it has twice as much power.  Having a variety of 3D visualizations is incredibly handy for implementing strategy. Promoting new models, announcing events and sales – high-impact imagery is always handy to build communication with clients.

Digital Marketing Campaigns are now vital for the success of any company. If you feel like you are not making the most of your strategy, and need some advice or want us to send you an example of the flexibility of our renders on one of your products, get in touch with us at Orbital today.

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Agency vs In House: Who Should You Hire for Digital Marketing

Should you hire in-house or hire an agency? When it comes to digital marketing, the decision can be critical.

 

It is a huge decision which must align with budgets, timelines, and long-term business strategy. Let’s not beat around the bush, we are an agency, so of course we will be slightly biased. But there is a reason that there are a huge number of successful agencies in existence, because they are a sensible business addition. Let’s take a closer look at some of the reasons why.

Skill Diversification

In general, digital marketers tend to have very specific skill sets. You have paid search specialists, social media masters, web content / developers, graphic designers, conversion rate rulers…and the list goes on.

 

But the thing is, digital marketing is too complex for one person to be an expert at everything. So, if you hire a paid search specialist in-house, you can expect them to do a great job at paid search. But what if paid search isn’t panning out? Or what if the competition is driving great results with an ever-evolving website?

 

What do you do then? Obviously, you could just hire a web developer and content marketer, but that may not necessarily be in the budget or you may not be completely sold on the idea yet. What should you do?

Diversifying Your Marketing

Companies that hire in-house often struggle to diversify their digital marketing efforts and completely align their branding with online materials and print materials for a cohesive and effective strategy. After all, investing in a new marketing channel is a risk. If you hire someone and it doesn’t work out, you’ve just created a very difficult situation for yourself.

 

As a result, these companies often end up stuck in one marketing channel. And, often, that channel isn’t even working that well. For example, if you’ve got a great landing page designer but terrible ads that are driving the wrong traffic to your site, you may have trouble getting good results from your campaigns.

 

Is that your designer’s fault? Of course not! But, if you’re restricting your marketing resources like this, you probably won’t end up getting the results from digital marketing that you’re hoping for.On the other hand, with a good agency, you have access to a wide range of skills and experience.

 

For example, at Orbital, we have a team that put their skills together to create successful websites and campaigns. Individually, each team member is good at what they do, but collectively, they provide much more value than any single person could. And, as an added bonus, since each team member is actively working with a number of accounts, they have a depth and breadth of experience that gives them insights they can apply to new campaigns and situations. We have the added bonus of also offering services like enVision and print marketing and design which will align all aspects of your marketing under one roof. Tempting, right?

What's the damage?

As a result, our clients don’t end up with account managers who have tunnel vision or who lose creativity over time. Instead, our clients get 6 sets of eyes on their account on a regular basis.

 

So, when it comes to skill diversification, should you go with an agency or hire in-house?

 

Really, when you get right down to it, this is a question of resources. For larger companies, it may be worth the investment to hire someone in-house to diversify their marketing efforts, although, when it comes to hiring Orbital, you get the best of a digital marketing agency, with 3D render and other exciting futuristic benefits on top.

 

After all, if your marketing needs are significant enough that they justify hiring a dedicated expert, you may get the best results from hiring someone to work on a channel full-time. However, for most businesses, agencies are a great option for diversification. Most companies don’t need (or can’t yet afford) to hire a full team of dedicated marketers, so working with an agency can be a great way to widen your marketing net without significantly increasing your overhead.

Conclusion

There are a lot of reasons why people pick an agency or simply decide to keep things in-house. Both are completely viable ways to grow your business. However, agencies offer a lot in the way of skill diversification, breadth of experience and value for money, which is why many businesses find that going with an agency is the best way to grow their business.

 

If this article has made you wonder if you are really getting the best from your digital marketing, and you think Orbital may be able to help you grow, get in touch with us today for a discussion on where we could take you.

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