January Furniture Show: Get All Your Assets in Line

The January Furniture show is one of the UK’s biggest and most well known furniture trade show in the calendar. It boasts five halls from homewares to lighting, and everything in between. The 2020 show will run from Sunday 19th to Wednesday 22nd January.

 

Getting ready for JFS can take a lot of time, thought and preparation. Trust us, we know! But not only do we creaate photorealistic CGI images of furniture products and room sets We also specialise in design.

 

Our team come from a variety of backgrounds, and we have a handful of talented designers who love nothing better than to dissect the success of a brochure design. We are becoming something of a one-stop shop at Orbital. Initially, clienst come to us when they realise they can’t spot the difference betwen our imagery, and their long -winded photoshoots. But, when they realise we offer websites and print design too, it is hard not to resist hvaing your images framed into marketing assets by the same agency. You’d be amazed by the efficiency.

 

The January Furniture Show is the place to launch. New ranges, new brands or new looks. Making sure your marketing assets are updated is crucial. With buyers wandering past hundreds of stands, you want to make sure that yours is what they remember when they go to make orders, and keep on ordering from.

 

If you are wondering how to show off a large number of products in an eye-catching, on brand  and sales inducing hand out. Call on Orbital’s Unreal Creatives. We would love to create a mock-up for your brand, so you can see the results for yourself.

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Opening Our Doors for Long Point 2019

“Long Point returns for its autumn outing from 23rd-25th September. The biannual show, which takes advantage of the historic UK Centre of Quality Upholstery Manufacture, Long Eaton, is a valuable opportunity for buyers looking to catch up with some of the biggest brands in UK furniture.

Due to the large number of upholstery manufacturers with permanent showrooms in the area, Long Point enables buyers to visit over 25 exhibitors in their own spaces, offering both inspiration and intimacy.”

And Orbital are no different! We house some great exhibitors including Staud, Hugo Park and a couple of little extra exciting pieces that we currently have on show in the studio.

We like to welcome all visitors to The Exchange. Not only is it perfect to scope out exhibitors, but you can also have a sneak peek at our design and CGI wizardry in full force. Pop in for a coffee, some biscuits, a chat and a nose around.

Most visitors will have already spotted our handiwork in the form of The Long Eaton Guild’s brand new website, courtesy of yours truly. And there is a great little story behind it, make sure to read the full story of The Long Eaton Guild Donating to St Michael’s Hospice in memory of Matt O’Flynn.

At The Exchange, we will also be hosting the announcement of the winners of this year’s prize. So make sure you enter to win an overnight stay for two at Raymond Blanc’s Belmond le Manoir aux Quat’saisons Michelin starred hotel and restaurant in Oxfordshire. Here’s the Trade Secret: you can enter as many times as you like, just pop your business card in the entry box at every stand you visit! We won’t tell anyone if you don’t…

We love being immersed in the UK furniture manufacturing industry. With over 50 furniture manufacturers in this small town of Long Eaton, the historic Long Point show is an honour to be a part of. We hope to se a few of your faces at The Exchange next week!

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Combining CGI with Core Values: Made to Last

The name Made to Last seems very apt for one of our clients. Because that's what our imagery is, made to last. Saying goodbye to photoshoots, and saying hello to forever editable images, forever re-stylable locations at the click of a button, and forever reusable fabrics.

 

Made to Last are an online retailer with sustainability, durability and the British Manufacturing industry in its core values. Stocking solely British manufacturers, they provide everything home based from electricals to outdoor furniture, and everything in between. When they saw some realistic images that we were creating for one of their suppliers, and realised there were no photoshoots involved, they contacted us straight away. Removing the use of photoshoots also perfectly matches the sustainability factor of this forward-thinking retailer. Not only are they avoiding fast-fashion by supplying high-quality products, but cutting their carbon footprint and waste. Removing the idea of location shoots saves travel and delivery emissions, wasted prototypes, wasted fabrics, and on. Our images are completely recyclable. You only pay for a fabric, product or room set to be built once! so it is pretty gently on the long term budget too!

 

With a new selection of recliner beds, Made to Last needed a room set of a traditional bedroom, that could house a collection of six electric bed ranges, in a selection of colours and sizes. With traditional photography, this would have cost the Earth, in precious employee time as well as money. And that’s our cue!

 

We started by creating a mood board of images that matched their brief. A particular shot was chosen, and we went ahead with digitally recreating their dream location. We then got started on building each bed range and all the available fabrics in 3D. With this option, it allowed us to show the products in a variety of states. With the beds dressed, without the mattress, without incline, and showing off the electrical advantages of the recliner beds. Within a month, Made To Last had a package of images to populate their website, ready to upload, in their inbox.

 

This week, we were happy to see our images, live on their website! No matter how many projects we finish, the feeling of seeing our creation hosed on someone’s website always gives us that sense of excitement and job satisfaction. The excited responses we get from our clients also helps! We can’t wait to get started on our next project with Made to Last, so make sure you keep an eye on their website to see if you can spot which images are from a photoshoot and which were created from nothing in our Studio. We don’t call it wizardry for nothing!

If your business is in need of a website facelift or you want to say goodbye to photoshoots,, get in touch with us today!

Call on Orbital's Unreal Creatives

Have a gander at Made to Last's website. Make sure you check out the new recliner beds, and try to spot any CGI...

Play Spot the CGI...
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Steve Bristow Furniture: The Luxury Site With Imagery To Boot.

Some of you may recognise the name Steve Bristow from the hugely successful masonry company, but the stunning natural stone worktops now have a sister company. Last year, launching at the January Furniture Show, Steve Bristow Furniture appeared, with a luxurious range of hand-polished quartz furniture. But they needed an elegant website to match their new products and new brand. And that’s where Orbital stepped in.

 

As a new venture, Steve Bristow had a number of beautiful designs, but no photographs. No photoshoots? No problem. We were tasked with not only creating a new high-end website with growing SEO hidden within the text, but also creating all of the imagery to populate the new site. And that is what we did.

 

Steve Bristow Furniture are unique in the fact that they not only offer stunning quartz furniture, but the pieces are completely customisable. So how can they show each product in each variation and material? With Orbital’s product builder, that’s how.

 

We created a great hero lifestyle hot for each product, and then rendered each product in every possible material and shape so that the end-user can see exactly what they are ordering before making their purchase.

 

This is an ongoing project, as Steve Bristow Furniture are ever extending their luxury designs. So we are making more and more visual marketing assets for them, and consistently updating their website.

 

Now that these images have been created, they can be used across all marketing channels. Print ads, brochures, exhibition stands and more.

If your website is in need of a facelift, or you want to say goodbye to photoshoots, get in touch with us today!

Call on Orbital's Unreal Creatives

Have a peek at Steve Bristow Furniture's new site. Don't forget to swoon over the imagery!

See the Luxury Quartz Furniture
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