It's business as usual at Orbital...well almost!

It will come as no surprise that we are wading our way through a very unsettling time. While everyone is struggling to keep workflows going strong while working remotely, it’s business as usual for Orbital. We can work virtually anywhere…

 

Please note: There will be no apologies for our puns. We are very proud of them.

The beauty of being a tech-based company is that we are already pretty well set up for such an unprecedented situation. With online workflows and remote access to our office computers, we will still be working seamlessly on getting your CGI imagery complete within deadlines and to our usual top-notch standard. If we do say so ourselves.

But there is one problem. And we know you will all be suffering with it too. We are now confined to one small building with our loved ones. Although once the stuff dreams are made of, the reality of couples being forced into quarantine and the kids being home from school for up to three months, this could be the real global crisis. Good luck to all of the families out there. We believe in you.

 

In the vein of Keep Calm and Carry On, we have actually had a growing team over the last couple of weeks. Introducing our new Assistant Account Manager, Lauren Edwards, and our new Account Manager, Marianne Reed.

We would insert office selfies but knowing how people really work from home, we didn’t want to put you through seeing them in their dressing-gowned state. But we do have a little introduction from both new team members. We have opted for the classic social media photos, dreaming of a time when we can again roam free…

Lauren has just taken her first steps into the world of agencies and CGI work, and is really excited to join a new team and a new industry. She is helping our account managers day to day and being trained to look after projects one day soon.

“The atmosphere is great, it’s amazing having a sing song all day while working (when we were in the Studio, where we will return one day soon, I hope!). And, of course, we have a great team, a great client base and creative work, which helps a lot.”

Marianne has joined us from Boots headquarters and has experiencing of managing digital marketing campaigns and a team on large projects for well-known high street brands. Transferring her skills to a new industry and excited to get stuck in.

“I love interiors, so I’m excited to be joining a small, fun team and getting to work in the exciting world of interior design and CGI…The main part of the commute that I’m missing at the moment are the awesome office music playlists.”

A lack of social contact doesn’t have to be all bad. And if you are struggling to get product launches off the ground with a lack of photoshoots and footfall in shops, you know who to call to get your digital assets in line!

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How CGI is Transforming Furniture Development

When it comes to product development, furniture manufacturers experiment a lot with design, using an entire development team to go through a long traditional process which requires frequent prototyping. There is a more effective way to shape the design and develop the concept of products. Not that we are biased in any way, but the solution is the integration of CGI into the design process. 3D product rendering gives modern Manufacturers ample opportunities to create the perfect design and save money on its realisation at the same time.

 

So what is product rendering and how it can elevate the development of item’s design? Generally speaking, it’s a photorealistic image of an object made by CGI Artists in 3D software. With this technology, Manufacturers and Product Designers can work on the 3D model of the product, trying different colours and materials, as well as changing its design elements. This innovative tool substituted traditional prototyping and can drastically streamline how manufacturers develop and promote their product.

With the help of 3D software, a designer can visually realise changes in colour or material on a new product, change design elements and geometry. An engineer can Identify design problems and find a practical solution in minutes. All just in a few clicks. Using a team that works with 3D software, manufacturers and designers can easily try different designs without producing a prototype for every new idea. The process of creating has never been faster and more flexible, so a Product Designer is free to generate ideas and try out plenty of various concepts, shaping the design to perfection without extra expenses. Seeing every design in 360 degree photorealistic quality.

 

 

Traditionally, while working on a project and trying many design options, a Manufacturer orders prototypes to see how the object works with different colours, materials and design features. However, ordering a new sample and waiting to see the physical form, before knowing you are fully happy with the design can take months. It can be a laborious and expensive process for the early stages of product development. Needless to say that often a Designer tries at least several variants of product design and makes many adjustments, which require quite a few prototypes.

With photorealistic product rendering, Manufacturers can first create the best design that could be tested and approved, and only then spend money on a final prototype. This opportunity speeds up production and allows a brand to start sales earlier than their competitors.

 

Another advantage of product rendering is that it allows the opportunity to test the market with multiple designs before manufacturing a single prototype. Have a full set of photography to show off the concept designs, as if they were fully realised products to see what consumers or buyers react well to before creating the product. Reverse engineering at its best, ready to save manufacturers a huge amount of time and financial risk. Already holding photorealistic room set imagery also means your product launch can get off the ground straight away.

 

Product 3D rendering helps to make jaw-dropping photorealistic visuals that display all the details, materials and colours as realistically as possible, so the client can fully examine and evaluate the design of the goods. Depending on the customer’s task and the concept, Manufacturers can showcase all colour and design options to take the hesitation out of the buying process.

Get in touch to see how we can streamline your design process today!

Want to work with us?

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