Warwick Sundec - The Newest Range for Summer 2020

We’ve had a busy few weeks here in the Orbital studio, we are incredibly excited to reveal some wonderful new imagery for our long standing client, Warwick Fabrics. We are particularly excited about their new Sundec range as we have had a chance to demonstrate our CGI skills by producing imagery in a new and beautiful outdoor setting. 

With the topic of summer on everybody’s mind this year it is no surprise that we had so much fun creating the stunning imagery you see here! Here at Orbital we have produced countless images for Warwick to use all over their website, social media and marketing campaigns. So it is no surprise that we have created another stunning collection of images for them, showing off every aspect of this weatherproof collection. 

The Sundec collection is an exciting one, with the range being one of their newest, we have taken a different approach regarding imagery and the vibe we wanted to go for. We had to match the modern and contemporary feel of the fabrics to the products we rendered them onto. Outdoor furniture has really made an impression within the interiors realm in the past few years. Many consumers are now focusing their attention, and their money, on the newest and most on-trend pieces to give their outdoor spaces a new lease of life. With many of us looking to make the most of summer 2020 by redecorating and redesigning our outdoor spaces, it is no surprise that there has been an increase in attention surrounding outdoor and weatherproof furniture. So we had to do Sundec justice by creating eye catching imagery to bring to life the Sundec collection. 

 

As we have worked with Warwick Fabrics for over a year we have the majority of their fabrics already built in 3D. This means that we are able to create new imagery for Warwick at any time! Having your fabrics as 3D assets means that you essentially have an endless roll of digital fabric. This is perfect for Warwick as they love to constantly revamp their imagery to stay on top of the latest trends and seasons. 3D assets are becoming increasingly important within interiors as you are able to add more value to your business. With a CGI and design team being based in one space we are able to provide you with all the imagery and assets your heart desires! It means the process of producing imagery for your brand is quicker, easier and more cost efficient than using multiple agencies or photographing every product you make. 

If you are interested in seeing more of our fantastic lifestyle imagery then check out some of our previous work for our clients! Keep an eye out on our social media for the animation we have coming out soon for this gorgeous range!

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The Unofficial IKEA Campaign: The Fight Against Single Use Plastics

A group of five students from MADS school of advertising in Moscow have created a campaign containing fake IKEA toys to tackle the ever growing issue of single use plastic. The students created the campaign for furniture giant IKEA, in the hopes to encourage larger companies and brands to step up and be vocal within the fight against single use plastics. The toys, including a sea turtle trapped in the plastic that surrounds a six pack of canned drinks, have been designed by the MADS students to bring attention to the increasing issue surrounding the use and disposal of plastics.

The toys within the campaign resemble several stuffed animals that IKEA already stocks and sells within their ranges. The potential campaign therefore aims to bring awareness, especially to younger generations, to how our use of plastic is affecting the ocean environment. 

Plastics amount to 80% of the dumped rubbish in the ocean, its impact on the ocean, it’s environment and its inhabitants is horrific. In 2016, the global population produced over 320 million tons of plastic – this is imagined to double by 2034 (SAS). 

IKEA already focuses much of their branding and ethics towards sustainability, from the food they serve, the lightbulbs they sell and the materials they use for their products. IKEA even states that as a brand they aim to “contribute to a world without waste and enable people to make more sustainable choices”. It is no surprise the Moscow students felt the furniture icon should encourage more campaigns like this as the brand have already started phasing out single use plastics from their home furnishing range (and within their in house restaurants and cafes). By 2030 IKEA hopes to have all plastic used within the IKEA home furnishing range based on renewable or recycled materials. 

This campaign has taught us no matter who you are, even if you are a student, smart branding and smart marketing can be your big break and attract a lot of attention! These five students were able to take a concept and a brand name and now they have hundreds, if not thousands, of articles written about their campaign, supporting them and encouraging IKEA to go ahead and turn it from an unofficial campaign to an official one! Branding is key! Their idea was simple and informative, making it effective. Due to the huge focus on the environment in recent years it is no surprise that this campaign was a huge hit, even if IKEA didn’t come up with it themselves.

We are loving this creative and informative unofficial campaign. The campaign itself seems to have the right balance between subtle hints and tackling the raging issue surrounding plastic. As well as this, it is such a great way to educate the younger generations on the importance of sustainability, in ways that are easy to understand and not too overwhelming. 

 

 

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"Okay Google: Talk to my Tulip"

Google has done it again, we can now communicate with flowers – especially tulips! Google Assistant within Google Home Hub has announced that you can now communicate and talk to plants. 

As artificial intelligence is just getting better and better, it is not surprising that we can now communicate in ‘Tulipish’. Google Tulip was developed in the Netherlands with the newest and most advanced artificial intelligence. As the country produces about 50% of the world’s flower population (that’s 12.5 billion flowers!), their most famous being the tulip, we are not surprised that the tulip is the focus point of Google’s newest project. 

Google Tulip took around two years of research and training and is now part of Google Home’s interpreter mode. During this research Google looked at how plants communicate with each other via their root systems and then went on to develop communication through humans and plants. 

Tulipish is just the beginning, Google’s project has opened up the ability to communicate across different species, not just different languages. Being able to communicate with nature has the possibility to learn more about our planet and what it needs. This is a great foot (or root) forward in the environmental issues we are facing today.  

We are loving this creative and fun project from Google! Who wouldn’t want to be able to say that they can talk to plants? It seems too good to be true – unfortunately that’s because it is. Google announced Google Tulip was 2019’s April Fools joke! The team went so far to create marketing imagery, including a full video introduction to the project. Google has produced some cracking April Fools jokes over the years, starting in 2000. Google Tulip in 2020 seems to be one of the least far fetched due to how technology has developed over the years! We so wish this project was real, but the crack team at Google isn’t that far ahead of the times in artificial intelligence. We can only hope we get to see something like this soon and we can’t wait to see what Google has up their sleeve for April Fools 2021!

If you’re interested in all things tech and design, check out our social media pages! Especially Instagram! We love reposting and sharing our top picks in the design and tech based world!

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The Scion Esala Collection

Scion came to us wanting to showcase their best selling products, along with their new collection ‘Esala’ in CGI form. The Scandi-inspired brand wanted us to bring their contemporary, characterful and creative designs to life which we set out to successfully produce 315 stunning lifestyle shots.

Originally Scion’s website within Style Library had missing images where clients would typically want to view each product in its designated environment. They saw how they could stand out from competitors and provide lifestyle shots of every colourway in-situ rather than just flatshots. With a beautiful and vibrant selection of fabrics and wallpapers it would cost an arm and a leg to physically shoot and set up a room set for each design, let’s not forget about the time it would take to do so.

Orbital came to the rescue, creating CGI images for 115 fabrics and 44 wallpapers, including flat, wave and detail shots, as well as stand out room sets. We were able to produce shots showing how each fabric and wallpaper reacted in different light environments and on different products.  

We’ve passed on editorial freedom to Scion and Style Library by providing them with all of their image files separately so they are able to create their own combinations with their fresh CGI products and renders. These separate files will allow Scion and Style Library to choose which furnishings they want in certain rooms. With the help of Photoshop they will be able to remove, swap out and change their room set designs. This is a great way to keep social content fresh by creating endless colour and fabric combinations as well as the ability to keep up to date with seasonal trends and marketing. Thanks to the team at Orbital, Scion’s products can now be switched out and customised within room sets to keep this collection seemingly timeless and effortlessly customizable. 

Within the fabulous room sets we have created, we rendered each fabric and wallpaper onto various different objects. Therefore, making it easier for customers to get a real glimpse into what their orders will look like and making Scion’s site within Style Library more accessible. Displaying only flatshots on a website means that customers may not be able to picture what their chosen product will look like in their desired fabrics. 3D rendered products result in the ability to view the scale of the pattern on a product, how the fabrics behave in different lighting, how it looks on different products and how a repeat pattern looks in-situ.

However, it is still uncommon for companies to use a room set for each colourway, this sets Scion and Style Library ahead of their competitors and makes it much easier for customers to envision their chosen product in their home. Each fabric and wallpaper has been carefully matched with complimentary colours and patterns to highlight the quality and creativity behind Scion’s collections. 

As a consumer and potential client, it is crucial to be able to view your desired product in-situ to grasp how it will sit and behave in different lighting and on different products. You may love a fabric on a cushion but find it too busy on a sofa. With Orbital’s CGI services we can make this a reality, taking away the daunting price tag if you were to do this in a studio. The ability to do this means that, as a business, you are able to appeal to a mass market by offering lifestyle imagery. This is why our services are impeccable when it comes to improving third party sales and marketing. 

Now that we have created these images, Scion and Style Library are able to use them across all of their marketing channels, including online, in catalogues, advertising and swatch books. 

Check out our socials and website CGI gallery to view more of our excellent CGI imagery. We are particularly active on Instagram, where we regularly share snippets of what we’ve created!

 

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