How Lighting & Unreal Engine 5 Are Blurring the Lines Between CGI and Reality

Epic Games has released their ‘first look’ at the Unreal Engine 5 video game engine. We are obsessed. The graphics are stunning and really showcase the possibilities of CGI, which is great for us! Building more of a conversation around CGI is crucial for all of us within the industry, and Unreal Engine 5 has really blown our minds away!

This is a huge development within the CGI realm, for one thing it’s driven a lot of attention towards its capabilities. This new technology is a huge leap within video games and animation. Here at Orbital we are looking into this new technology and will hopefully be using it within our own work. 

Within our CGI work we create lifestyle shots which are rendered as stills from animations, meaning that any two shots (especially outdoors) can be different, with clouds or shadows moving, if this is your desired outcome. Doing this makes our lifestyle imagery even more realistic. When creating room-set shots it’s not just about making the furniture look as real as possible. It also involves creating realistic room-sets that can be used in catalogues and marketing campaigns to show consumers what your products can look like in an actual environment, not just on a plain background.

 

Lighting is heavily important within CGI, although subtle, it is what gives an image its final touches in bringing an idea to life! Here at Orbital it is important to us to be able to produce lifestyle imagery that is photorealistic. We are constantly looking into new developments in technology and the field. We have recently been looking into Lavina, to produce even more realistic results. Lavina uses physically based lighting and global illumination to bring to you CGI imagery that is hard to point out. Lavina will also allow for us to produce animations in real-time and then render the shots, making effortless animations of our fantastic imagery.

The suns that we add into our scenes create real life lighting, mirroring what products and roomsets would look like in real life! It is important for us to be able to make our clients products look as realistic as possible, after all we’re here to help our clients sell their products and want to do them justice! 

Epic Games used a Playstation 5 to showcase the graphics. The environment they have created is so photorealistic you will be captivated when seeing it, it’s difficult to point out that it is CGI. Epic Games have gone as far to say that within this generation they want to achieve photorealism in games on a similar level to movies. They have achieved this by editing their software to now use over a billion triangle pixels, with a much faster rendering time than ever before, these cinematic pixels make the graphics so much more photorealistic.

Within the demo clip they have been able to utilize two new technologies, Lumen and Nanite. Lumen renders light sources and focuses on bounce lighting and highlights to create an incredibly realistic environment which changes as you move around it. Nanite is a geometric technology which allows rendered images and environments to be incredibly detailed, this has proven to be especially useful with grass, rocks and other textural elements. By using these technologies Epic Games have been able to create an environment that confuses many of us, even those within the CGI field. We cannot wait to try this out and see what Epic Games develops in the future!

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How to Sell During Lockdown: Orbital's Digital Sales Tools

In recent months we have been looking into ways to help boost our clients sales. We love creating incredible lifestyle imagery for our clients’ marketing strategies – it is no surprise that we are always looking for new methods to further improve these campaigns. As we have worked with clients, such as Warwick Fabrics, for such a long period of time, we have come to learn and understand their brand, their goals and their marketing strategies. As we are a group of creatives from all different backgrounds, including marketing, it makes complete sense for our clients to use us not only for their amazing imagery, but also for cohesive, creative and unique marketing packages that they are able to use throughout social media, on websites and when pitching products to clients!

So far, Warwick Fabrics have decided to have us produce these presenters for every collection we have digitally made for them! We have also been showing them off to other clients who are looking at more digital ways of selling in a time where we cannot travel to see others in person. 

Firstly, and possibly the most important benefit, these presenters are widely accessible for your sales team, your clients and anyone who has the link! With one link, accessible on mobile, tablet, laptop and desktop, as long as you are connected to the internet, you are able to access everything you would need to sell a product in one place! This link can be sent to all of your sales reps and colleagues to present to clients and will be automatically refreshed if any changes are made to the presentation.

In Warwick Fabrics’ case, sales representatives were making their own, individual presentations that weren’t brand orientated and information may have been missed or over explained. This can take up a lot of sales reps time, removing this aspect of their job means that they are able to do what they do best – sell! To combat this issue we worked with Warwick to design two templates: one for multiple textured collections and another for single textured collections. This way, the content of templates will change with each range, but the concept, look and flow of each template will stay the same. We made sure to personalise Warwick’s presenters so that the colour scheme, chosen text and layout mirrors the brands classic design. 

The presenters themselves are easy to navigate and we are able to produce them for you. It is so important to make the presenters as visual as possible, especially in a time where you may not be able to send physical samples to the clients, as we already have your imagery – and the ability to edit and create brand new images for you – having a visual presentation is no issue! These presenters are a great way to access everything you need, with buttons linking to your website, social media and contact information your clients have everything (digital) that they could possibly need!

We are so confident that these really do sell the products for you and may be a great avenue to go down if you are looking to go digital in multiple aspects of the business. These presenters look sleek, modern and impressive, they are easy to navigate, easy to understand and hold everything you could possibly need to sell (besides the physical samples themselves!).

 

Get in touch today if you are interested in having one of these presenters made for you to improve your sales methods!

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