Photoshoots may seem a necessary spend for furniture manufacturers and retailers, but they are quickly becoming a thing of the past. And here are three reasons why.

Faster turnaround on the creation of marketing materials

  • If are on a tight deadline and need beautiful images fast, you may not have the time and resources to curate an impressive catalogue of images for your new range or product, which is the main component to furniture marketing and sales.
 
  • The process behind furniture photography is a lengthy one. A prototype is the first thing that needs to be made and transported to a set. The photoshoot itself and manpower needed is costly and time consuming, and then comes post-production. And if you need any alterations? You’ll likely need to reshoot the whole thing.
 
  • There are plenty of organisational issues involved with a photo shoot, creating plenty of room for errors. Delayed shipments, below par photographers, and a poor studio are all potential issues you can run into.
 
  • When it comes to creating that same photograph as a 3D render, the process is streamlined in every way. The only two things you need to consider are writing up the details of the project and the final approval stage.
 
  • No photoshoots or shipping involved.

Costs involved in furniture photography skyrocket compared to 3D rendering

  • Furniture photography can be costly, and there isn’t much of a way to get around that. If you’re looking to be as cost-effective as possible, getting a 3D render is usually the better choice.
 
  • With photography, the expenses pile up and eat away at your budget in no time at all.
 
  • Accounting for the cost of shipping a selection of traditional prototypes, you can also count on paying rent for a space to shoot your photos, as well as the cost of photographers and post-production. Even for a single photo shoot, your bill could be hefty. With any reshoots doubling or tripling that initial cost.
 
  • Now, if you’re rendering your product, most of these fees are eliminated. The only thing you have to pay for when it comes to a 3D render is the designer. Everything is created digitally, from the lighting and décor to the set and furniture itself.

Ability to make design changes on the fly

  • With a photograph, there’s a limit to the changes you can make after the fact. Post-production can touch up a photo, making the colour pop and changing the lighting. But no major alterations can be made to a still image.
 
  • If you need a substantial change, you’ll have to reshoot. This can be expensive and push your timeline back significantly.
 
  • With a 3D model, you can make all the changes you want without any extra time or money. Need to change the lightning? No problem. Wish there were a few more flowers in the background? That can be arranged (pun intended).
 
  • And if your product changes, or if you have a selection of fabrics available, all of that can be created and corrected in a 3D model in no time at all.
 
  • Your products can also be altered before they are even created. Manufacturing your prototype traditionally can be expensive. Accounting for colour options and variations, you’ll have to create multiple prototypes. Not to mention any changes you decide on means a whole new prototype needs to be manufactured. With 3D rendering, a product can be created from a mere sketch, and can be altered or redesigned in days. Along with this, if you are creating a whole new range but only have a design for one of your products in the range, leave it down to the graphic designers to create 3D prototypes of the remaining products in the range. From a sketch of a 3-seater sofa, you can have a render of a loveseat, an armchair and an ottoman to match in no time at all.

3D rendering makes sense for companies of all sizes, and let me tell you why. While photorealistic 3D rendering may sound like something out of reach for small companies, it doesn’t have to be. Regardless of how many products you have – even if it’s just one – you could benefit from a 3D render. When your design is going through changes, having a 3D render will allow you to easily manipulate the design, making changes on-the-go. This is important because it’ll allow buyers and designers to visualise the end-product. You can enjoy quick turnarounds for your marketing campaigns, without the extra time having to be put aside, once your prototype is made in 3D, your product launch can begin straight away, for sales to come rolling in. If you need a helping hand or some advice when it comes to making the transition to 3D rendering, get in touch with us today. We are the experts.

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