Should you hire in-house or hire an agency? When it comes to digital marketing, the decision can be critical. It is a huge decision which must align with budgets, timelines, and long-term business strategy. Let’s not beat around the bush, we are an agency, so of course we will be slightly biased. But there is a reason that there are a huge number of successful agencies in existence, because they are a sensible business addition. Let’s take a closer look at some of the reasons why.

Skill Diversification

In general, digital marketers tend to have very specific skill sets. You have paid search specialists, social media masters, web content / developers, graphic designers, conversion rate rulers…and the list goes on. But the thing is, digital marketing is too complex for one person to be an expert at everything. So, if you hire a paid search specialist in-house, you can expect them to do a great job at paid search. But what if paid search isn’t panning out? Or what if the competition is driving great results with an ever-evolving website? What do you do then? Obviously, you could just hire a web developer and content marketer, but that may not necessarily be in the budget or you may not be completely sold on the idea yet. What should you do?

Diversifying Your Marketing

Companies that hire in-house often struggle to diversify their digital marketing efforts and completely align their branding with online materials and print materials for a cohesive and effective strategy. After all, investing in a new marketing channel is a risk. If you hire someone and it doesn’t work out, you’ve just created a very difficult situation for yourself. As a result, these companies often end up stuck in one marketing channel. And, often, that channel isn’t even working that well. For example, if you’ve got a great landing page designer but terrible ads that are driving the wrong traffic to your site, you may have trouble getting good results from your campaigns. Is that your designer’s fault? Of course not! But, if you’re restricting your marketing resources like this, you probably won’t end up getting the results from digital marketing that you’re hoping for.On the other hand, with a good agency, you have access to a wide range of skills and experience. For example, at Orbital, we have a team that put their skills together to create successful websites and campaigns. Individually, each team member is good at what they do, but collectively, they provide much more value than any single person could. And, as an added bonus, since each team member is actively working with a number of accounts, they have a depth and breadth of experience that gives them insights they can apply to new campaigns and situations. We have the added bonus of also offering services like enVision and print marketing and design which will align all aspects of your marketing under one roof. Tempting, right?

What's the damage?

As a result, our clients don’t end up with account managers who have tunnel vision or who lose creativity over time. Instead, our clients get 6 sets of eyes on their account on a regular basis. So, when it comes to skill diversification, should you go with an agency or hire in-house? Really, when you get right down to it, this is a question of resources. For larger companies, it may be worth the investment to hire someone in-house to diversify their marketing efforts, although, when it comes to hiring Orbital, you get the best of a digital marketing agency, with 3D render and other exciting futuristic benefits on top. After all, if your marketing needs are significant enough that they justify hiring a dedicated expert, you may get the best results from hiring someone to work on a channel full-time. However, for most businesses, agencies are a great option for diversification. Most companies don’t need (or can’t yet afford) to hire a full team of dedicated marketers, so working with an agency can be a great way to widen your marketing net without significantly increasing your overhead.

Conclusion

There are a lot of reasons why people pick an agency or simply decide to keep things in-house. Both are completely viable ways to grow your business. However, agencies offer a lot in the way of skill diversification, breadth of experience and value for money, which is why many businesses find that going with an agency is the best way to grow their business. If this article has made you wonder if you are really getting the best from your digital marketing, and you think Orbital may be able to help you grow, get in touch with us today for a discussion on where we could take you.

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