Win £2k of CGI at January furniture Show 2020

The Furniture Awards is an annual celebration of the best suppliers in the industry exhibiting at The January Furniture Show. Organised by Furniture News, the awards aim to recognise the businesses leading the way in their own product categories.

 

Being immersed in the furniture industry, we sponsor the awards by offering the prizes for each winner. And this is one award that you really want to win. it is especially great for companies that have never set foot into the world of CGI. Offering our expertise to bring your chosen product to life, in a photorealistic room set of your styling. Choose your theme, submit some inspiration images and any materials that may need to be used. Next thing you know, you’ll have a set of photography images for your newly launched product free of charge.

 

If you haven’t yet registered for the awards, what are you waiting for?

 

There are five winners of the Furniture Awards. Each a supplier to the industry outstanding in their field. On the first day of the show, our Director, Rob Walker, will be accompanying Furniture News when informing the winners of their prize. We will also be offering plaques to each winner, along with a giant cheque for £2000. Because why not? It’s a good photo opportunity, and who hasn’t wanted to receive one of those lottery-esque giant cheques?

Now, let's play a little game of spot the CGI.

One of the much deserved winners at last year's show was renowned Parker Knoll.

their prize was spent on recreating a legacy photoshoot. If you haven't yet ventured into the realm of CGI, you might not see the benefits of this straight away. Having a past photoshoot recreated in CGI, means that and products that are added to the range, from armchair to footstool, or any new fabrics, from embroidery to velvet, can be placed in the same room set retroactively. Keeping the range on brand and consistent.

 

Have a look at the two images below and see if you can spot which is the original photoshoot, and which is our CGI recreation. (Without looking at the bottom right hand corner of the images!)

Make sure to come and visit Orbital in Hall 1 on stand G80. You might even catch one of our pretty cool demonstrations. Yes, we will be demonstrating our speed and finesse when it comes to CGI live at the show. If you bring a plain fabric along, we may even be able to render it on a product before your eyes. It’s not something you want to miss out on!

 

Talking of fabrics, while you’re here. Why not heck out our brand-new CGI Fabrics page. We have been adapting and developing specific softwares over the last two years to perfect the art of creating realistic fabric textures like no one else. See the results for yourself!

Have a look at the two images below and see if you can spot which is the original photoshoot, and which is our CGI recreation.

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January Furniture Show: Get All Your Assets in Line

The January Furniture show is one of the UK’s biggest and most well known furniture trade show in the calendar. It boasts five halls from homewares to lighting, and everything in between. The 2020 show will run from Sunday 19th to Wednesday 22nd January.

 

Getting ready for JFS can take a lot of time, thought and preparation. Trust us, we know! But not only do we creaate photorealistic CGI images of furniture products and room sets We also specialise in design.

 

Our team come from a variety of backgrounds, and we have a handful of talented designers who love nothing better than to dissect the success of a brochure design. We are becoming something of a one-stop shop at Orbital. Initially, clienst come to us when they realise they can’t spot the difference betwen our imagery, and their long -winded photoshoots. But, when they realise we offer websites and print design too, it is hard not to resist hvaing your images framed into marketing assets by the same agency. You’d be amazed by the efficiency.

 

The January Furniture Show is the place to launch. New ranges, new brands or new looks. Making sure your marketing assets are updated is crucial. With buyers wandering past hundreds of stands, you want to make sure that yours is what they remember when they go to make orders, and keep on ordering from.

 

If you are wondering how to show off a large number of products in an eye-catching, on brand  and sales inducing hand out. Call on Orbital’s Unreal Creatives. We would love to create a mock-up for your brand, so you can see the results for yourself.

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Opening Our Doors for Long Point 2019

“Long Point returns for its autumn outing from 23rd-25th September. The biannual show, which takes advantage of the historic UK Centre of Quality Upholstery Manufacture, Long Eaton, is a valuable opportunity for buyers looking to catch up with some of the biggest brands in UK furniture.

Due to the large number of upholstery manufacturers with permanent showrooms in the area, Long Point enables buyers to visit over 25 exhibitors in their own spaces, offering both inspiration and intimacy.”

And Orbital are no different! We house some great exhibitors including Staud, Hugo Park and a couple of little extra exciting pieces that we currently have on show in the studio.

We like to welcome all visitors to The Exchange. Not only is it perfect to scope out exhibitors, but you can also have a sneak peek at our design and CGI wizardry in full force. Pop in for a coffee, some biscuits, a chat and a nose around.

Most visitors will have already spotted our handiwork in the form of The Long Eaton Guild’s brand new website, courtesy of yours truly. And there is a great little story behind it, make sure to read the full story of The Long Eaton Guild Donating to St Michael’s Hospice in memory of Matt O’Flynn.

At The Exchange, we will also be hosting the announcement of the winners of this year’s prize. So make sure you enter to win an overnight stay for two at Raymond Blanc’s Belmond le Manoir aux Quat’saisons Michelin starred hotel and restaurant in Oxfordshire. Here’s the Trade Secret: you can enter as many times as you like, just pop your business card in the entry box at every stand you visit! We won’t tell anyone if you don’t…

We love being immersed in the UK furniture manufacturing industry. With over 50 furniture manufacturers in this small town of Long Eaton, the historic Long Point show is an honour to be a part of. We hope to se a few of your faces at The Exchange next week!

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Combining CGI with Core Values: Made to Last

The name Made to Last seems very apt for one of our clients. Because that's what our imagery is, made to last. Saying goodbye to photoshoots, and saying hello to forever editable images, forever re-stylable locations at the click of a button, and forever reusable fabrics.

 

Made to Last are an online retailer with sustainability, durability and the British Manufacturing industry in its core values. Stocking solely British manufacturers, they provide everything home based from electricals to outdoor furniture, and everything in between. When they saw some realistic images that we were creating for one of their suppliers, and realised there were no photoshoots involved, they contacted us straight away. Removing the use of photoshoots also perfectly matches the sustainability factor of this forward-thinking retailer. Not only are they avoiding fast-fashion by supplying high-quality products, but cutting their carbon footprint and waste. Removing the idea of location shoots saves travel and delivery emissions, wasted prototypes, wasted fabrics, and on. Our images are completely recyclable. You only pay for a fabric, product or room set to be built once! so it is pretty gently on the long term budget too!

 

With a new selection of recliner beds, Made to Last needed a room set of a traditional bedroom, that could house a collection of six electric bed ranges, in a selection of colours and sizes. With traditional photography, this would have cost the Earth, in precious employee time as well as money. And that’s our cue!

 

We started by creating a mood board of images that matched their brief. A particular shot was chosen, and we went ahead with digitally recreating their dream location. We then got started on building each bed range and all the available fabrics in 3D. With this option, it allowed us to show the products in a variety of states. With the beds dressed, without the mattress, without incline, and showing off the electrical advantages of the recliner beds. Within a month, Made To Last had a package of images to populate their website, ready to upload, in their inbox.

 

This week, we were happy to see our images, live on their website! No matter how many projects we finish, the feeling of seeing our creation hosed on someone’s website always gives us that sense of excitement and job satisfaction. The excited responses we get from our clients also helps! We can’t wait to get started on our next project with Made to Last, so make sure you keep an eye on their website to see if you can spot which images are from a photoshoot and which were created from nothing in our Studio. We don’t call it wizardry for nothing!

If your business is in need of a website facelift or you want to say goodbye to photoshoots,, get in touch with us today!

Call on Orbital's Unreal Creatives

Have a gander at Made to Last's website. Make sure you check out the new recliner beds, and try to spot any CGI...

Play Spot the CGI...
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Steve Bristow Furniture: The Luxury Site With Imagery To Boot.

Some of you may recognise the name Steve Bristow from the hugely successful masonry company, but the stunning natural stone worktops now have a sister company. Last year, launching at the January Furniture Show, Steve Bristow Furniture appeared, with a luxurious range of hand-polished quartz furniture. But they needed an elegant website to match their new products and new brand. And that’s where Orbital stepped in.

 

As a new venture, Steve Bristow had a number of beautiful designs, but no photographs. No photoshoots? No problem. We were tasked with not only creating a new high-end website with growing SEO hidden within the text, but also creating all of the imagery to populate the new site. And that is what we did.

 

Steve Bristow Furniture are unique in the fact that they not only offer stunning quartz furniture, but the pieces are completely customisable. So how can they show each product in each variation and material? With Orbital’s product builder, that’s how.

 

We created a great hero lifestyle hot for each product, and then rendered each product in every possible material and shape so that the end-user can see exactly what they are ordering before making their purchase.

 

This is an ongoing project, as Steve Bristow Furniture are ever extending their luxury designs. So we are making more and more visual marketing assets for them, and consistently updating their website.

 

Now that these images have been created, they can be used across all marketing channels. Print ads, brochures, exhibition stands and more.

If your website is in need of a facelift, or you want to say goodbye to photoshoots, get in touch with us today!

Call on Orbital's Unreal Creatives

Have a peek at Steve Bristow Furniture's new site. Don't forget to swoon over the imagery!

See the Luxury Quartz Furniture
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Orbital Awarded Best New Supplier 2019

Award-Winning Agency, Orbital… it has a nice ring to it, doesn’t it?

 

At Orbital, we have been honing our craft for three years, but it was 18 months ago when we streamlined our business to focus on the furniture industry. We turned our attention to perfecting the art of recreating interiors, furniture and fabrics in 3D. The work we have developed over that time has not come easily!

 

We have been lucky enough to have a team that works and thinks hard and has carved a place for our agency in the industry. We have grown quickly, which just goes to show us that our hard work really is paying off. This year we have had huge names in the industry join our books, including Sofa Workshop, Duresta, Warwick Fabrics, Linwood, Style/Library and on…

 

We have not only honed a craft but are developing new technologies that are going to transform the face of furniture online sales. Especially when it comes to our magic fabric solution which can have a physical fabric sample, flawlessly tiled on screen in a matter of minutes. Anyone who has ever tried to tile a fabric before will know that this is a major breakthrough (or if you hire full time employees solely for this job).

 

We would like to say a huge thank you to the readers of Interiors Monthly for voting for us. Don’t mind us, we are just off to pop open a bottle of bubbly to celebrate and are looking forward to the next steps that this win may bring for us.

 

Make sure to keep an eye out for more Orbital appearances. Most recently on the websites of John Lewis and Sofa Workshop, where our CGI images are in action. Make sure you also follow our social media pages to keep an eye on sneak peeks of new collection launches from the likes of Linwood, Warwick Fabrics, Duresta and Sofa Workshop.

 

If you are planning to head down to Long Point this year, make sure you pop into our studio and say hello. We are smack bang opposite the infamous Harrington Mills, and we will be housing exhibitors Staud and Hugo Park. We also just love showing off some technical wizardry to anyone who is interested in seeing it.

 

Or you can pick up the latest copy of Furniture news, where we were honoured to grace the front page. Yes, we did fake the moon landing, with a bit of an Orbital twist...

 

See more about the awards, and the full list of winners here: https://interiorsmonthly.co.uk/3685-interiors-monthly-awards-2019

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Digitising Your Fabrics: Our Process

We understand that not everyone has been immersed in the world of 3D. You may have been told that you will need 3D assets of your fabrics, but you are not sure how the process works and it is stopping you from taking that first step. So, we thought we’d give some clarity:

1. The Pitch

We want to show off what we can do, and we want to make sure that will help the development of your business. So, the first step is inviting you to come to our office to have a peek of the projects we are currently working on, and we will probably show off some technical wizardry – the team is pretty talented, we can’t help showing them off. We will then sit you down and talk about where the gaps in your visual marketing and online sales are, and the best way to solve them. Don’t expect any visual concepts yet, but we can show you some of our case studies that may sway you. (We also serve a great lunch which is worth the visit alone.)

 

Then there is increased SEO. Search engines favour relevant content. And images getting clicks are exactly that type of materials: they bring visitors to the website, lead them to explore its content and interact with it. So, the more successful images you have, the more chance you have of getting and keeping top positions in the search results.

 

Needless to say, each product shot needs alt and title tags, and descriptions. So when your high-quality, engaging product design renderings have well-written attributes with relevant keywords, search engine rankings will know that your page content is high-quality and therefore useful for your target audience.

2. The Brief

Once we’ve got the job (thanks!), we will ask for a swatch or flat photograph of each fabric that you need digitalised so that we can work our magic. If you were really great clients you would also send us a lifestyle shot of the fabric, wrapping a product, so we can see the way light hits it at different angles.

3. The Build

Our team will then recreate your fabrics with flawless step and repeat patterns, photo-realistic textures and colour matching perfection. You don’t need to know too much about this part, except that we can recreate your fabrics in record time. Seriously, we can have a fabric swatch perfectly digitised in under ten minutes. You really won’t believe it.

4. The Finished Product

You have proofed and fallen in love with all the images. So now it is up to you where you are going to use them. We can put them in a great brochure design. Use them to drastically improve your eCommerce website or ask us to build room sets for them to be placed into for a time and cost effective alternative to photoshoots .

It really is as simple as that. We always make sure you’re involved in the whole process and our door is always open. Why not check out some of our previous work here . Come and meet us (or Skype if you’re too far away), send us your fabrics and that’s it! You’ll have your perfect 3D assets in no time at all. What are you waiting for?

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An Honest Consumer: Why Good CGI Will Make Me Buy Your Product

Taking my Orbital hat off just for a moment, I would like to tell you the story of a consumer (spoiler: it’s me). It is easy to forget our own consumer story when we are emerged in our own company strategy, but isn’t that who all manufacturers and retailers are targeting? So, let’s take a look at why CGI on an e-commerce website is so important in my consumer driven situation in 2019.

 

I have just bought my first property (somehow, I managed to get on that ladder). And while it took me eight long months to finally get the keys, and a month’s worth of living in said property, it is still standing empty of furniture. As you can probably tell by these stats, I am a very fussy (indecisive) buyer when it comes to commitment heavy purchases. However, I finally have a bed frame and two gorgeous dark green velvet sofas arriving in a week’s time, and I want to take you through my buying process and why, unknowingly, CGI is so incredibly important for taking out hesitation time and allowing me, like many others, to commit to a big purchase.

 

As a 2019 shopper the first place I went, along with the majority, is online. I was convinced that I would not be buying a large piece of furniture without seeing it in a showroom, sitting on it, feeling the fabric, seeing the true colour, all these things that play on a seller’s mind when targeting their consumers. But that all changed quite quickly when I saw a small number of well-made websites with great 3D renders. You see, it’s not all about replacing photoshoots, but making a consumer’s online experience bespoke. Alas, I ended up buying two large sofas online without seeing them in person, and 4 weeks on, I have no regrets.

 

I found myself clicking away from any website that either didn’t allow me to wrap my chosen product in the fabric I wanted, or if it did, and the render wasn’t convincing, I left said sites immediately, not being able to visualise true colour or texture that I may be blindly ordering. I would find a sofa online, travel to a showroom, and either find that the sofa wasn’t available to view in the fabric I wanted, or wasn’t available to view at all. Getting exhausted with this process that always ended up in failure, I solely used websites that let me see a virtual but realistic render of the product that would end up on my doorstep, and crucially, allowing me to wrap my chosen product in a realistic render of my fabric, which is difficult to find, when you’re looking at velvet!

 

What really amazed and surprised me is how quickly I exited the sites of, even well-trusted retailers and manufacturers, those which didn’t have this service. Even if it looked like my sofa of dreams, there was no way I could commit. It made me realise the importance of what we do at Orbital. I am usually amazed by the magic of the graphics team, how they can create something digital which is indistinguishable from photoshoots, but as a consumer was where I truly realised the change in sales that we are creating for companies who work with us. It is revolutionising, and a much-needed solution to a great risk-immersed industry in a world of online sales.

 

If you want to the difference Orbital’s Swatch Selector can make to your online sales, get in touch with us today for a chat.

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Orbital Acquires Contracts For Duresta, Cotswold Co and Style Library

Adding to what has already been a fantastic year, Orbital Vision has acquired contracts for three of the biggest furniture and fabrics companies in the UK; Duresta, The Cotswold Co. and Style Library.

 

Duresta is a highly successful and infamous brand, who has been crafting upholstered furniture in Long Eaton since 1938. Part of Sofa Brands International, Duresta followed quickly on from their sister company, Collins and Hayes after seeing the impact of the team’s 3D rendering skills on their sales and opportunities . The marketing team at Duresta quickly built a great working relationship with the graphics team in our office which made their decision to create an account with us easy. We are pretty fun, what can we say.

 

In the last week, two more accounts have chosen to work alongside Orbital to transform their digital footprint, the first of which is The Cotswold Co. Known for their quintessential English cottage style selection of furniture and home accessories, they have tasked us with recreating their timeless, rural classics in 3D. Thy couldn’t say no after visiting our stand at The January Furniture Show and seeing no difference between our renders and real photoshoots, realising the potential time and costs savings they were about to enter into with our team working alongside them. Along with the fun of playing with our virtual reality headset at the show.

 

The second account win over the last week was Style Library. For the Scion brand, Orbital will be recreating legacy photoshoots along with digitally creating their huge selection of fabrics wrapping a number of different products to make their website more accessible, and is sure to roll onto other digital opportunities. Orbital were one of three agency options for Style Library, but after a visit to our home at The Exchange, along with seeing the standard of rendering and success Orbital achieved with Linwood, there was no question of the right team for the job. (The fact that we offer a killer lunch may have also been a helping hand).

 

We can’t wait to get our teeth stuck into the new challenges and projects that these accounts will bring to our desks, and feel very excited about growing our relationships with well-established brands in the industry.

 

*All photography credits to Duresta, Cotswold Co. and Style Library

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Furniture News cameo written by Paul Farley, Editor-in-Chief

This month, Orbital Vision have made a three page cameo in Furniture News Magazine. A great write up courtesy of Paul Farley, Editor-in-Chief, explaining what we have been up to since our pledge at the January Furniture Show. Read the original article here

 

For those of you who missed it, Orbital pledged to create this years five winners of The Furniture Awards - Sealy UK, Weimann, Hartman UK, Parker knoll and ALF Uno - star products rendered in all it's photorealistic glory, using specialist 3D software. Furniture News checked in to see how the project was coming along...

 

We collected all reference imagery and photographed the measurements of the products in person. Using that imagery we then build the furniture in 3Ds Max.  Devil is in the detail and therefore the building stage is probably the most time consuming. We spent a lot of time ensuring that every piece of detail is spot on, including all the little imperfections that which make all the different to to a build looking real or fake.

 

Once the five builds were completed, the winners received a white-out of their product so they could sign off the overall shapes. We didn't apply any fabrics or materials at this point purely so they can focus on the shape.

 

Once they were happy, it was time to get down to mapping. This consists of setting up the product so fabric can be applied and where it sits on the Fram. It's a little bit like a digital jigsaw for simpler terms. Next, we look closely at the fabric - in order for us to get the best results, we treat fabrics as a separate part of the process and how we build the fabrics is all dependent on the type we're dealing with. From simple cottons, to fabrics with multiple layers and weaves to velvets.

With the products built and mapped, this can be rendered out in every different fabric option, at any cameo angle (including 360s). For most, the next step is to situate their product in a room-set.Like any photoshoot, we start by putting together a mood-board of the what look we want to achieve, and which accessories to use and colour scheme to go with. From here we build everything from the ground up, unique to the winners. A benefit of this is that the room-set is the free to use over and over again for upcoming projects, just by changing the colours and accessories, walls and floors to make it look like an entirely new room!

 

Reaching the final stage of the process, this is where things really come to life. With our super high-tech rendering machines, we can render out any model in any fabric range of different colours and even at any angle all with the click of a button. Everything is rendered in high resolution, so can be used in print, PoS, online and social media marketing.

 

Working with this years award winners has been so diverse for Team Orbital. From creating all the different types of furniture to also introducing our 3D services and showing the alternative to a traditional photoshoot.

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