How Lighting & Unreal Engine 5 Are Blurring the Lines Between CGI and Reality

Epic Games has released their ‘first look’ at the Unreal Engine 5 video game engine. We are obsessed. The graphics are stunning and really showcase the possibilities of CGI, which is great for us! Building more of a conversation around CGI is crucial for all of us within the industry, and Unreal Engine 5 has really blown our minds away!

This is a huge development within the CGI realm, for one thing it’s driven a lot of attention towards its capabilities. This new technology is a huge leap within video games and animation. Here at Orbital we are looking into this new technology and will hopefully be using it within our own work. 

Within our CGI work we create lifestyle shots which are rendered as stills from animations, meaning that any two shots (especially outdoors) can be different, with clouds or shadows moving, if this is your desired outcome. Doing this makes our lifestyle imagery even more realistic. When creating room-set shots it’s not just about making the furniture look as real as possible. It also involves creating realistic room-sets that can be used in catalogues and marketing campaigns to show consumers what your products can look like in an actual environment, not just on a plain background.

 

Lighting is heavily important within CGI, although subtle, it is what gives an image its final touches in bringing an idea to life! Here at Orbital it is important to us to be able to produce lifestyle imagery that is photorealistic. We are constantly looking into new developments in technology and the field. We have recently been looking into Lavina, to produce even more realistic results. Lavina uses physically based lighting and global illumination to bring to you CGI imagery that is hard to point out. Lavina will also allow for us to produce animations in real-time and then render the shots, making effortless animations of our fantastic imagery.

The suns that we add into our scenes create real life lighting, mirroring what products and roomsets would look like in real life! It is important for us to be able to make our clients products look as realistic as possible, after all we’re here to help our clients sell their products and want to do them justice! 

Epic Games used a Playstation 5 to showcase the graphics. The environment they have created is so photorealistic you will be captivated when seeing it, it’s difficult to point out that it is CGI. Epic Games have gone as far to say that within this generation they want to achieve photorealism in games on a similar level to movies. They have achieved this by editing their software to now use over a billion triangle pixels, with a much faster rendering time than ever before, these cinematic pixels make the graphics so much more photorealistic.

Within the demo clip they have been able to utilize two new technologies, Lumen and Nanite. Lumen renders light sources and focuses on bounce lighting and highlights to create an incredibly realistic environment which changes as you move around it. Nanite is a geometric technology which allows rendered images and environments to be incredibly detailed, this has proven to be especially useful with grass, rocks and other textural elements. By using these technologies Epic Games have been able to create an environment that confuses many of us, even those within the CGI field. We cannot wait to try this out and see what Epic Games develops in the future!

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The Importance of Animation within Interiors & Marketing

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How CGI is Transforming Furniture Development

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How to Sell During Lockdown: Orbital's Digital Sales Tools

In recent months we have been looking into ways to help boost our clients sales. We love creating incredible lifestyle imagery for our clients’ marketing strategies – it is no surprise that we are always looking for new methods to further improve these campaigns. As we have worked with clients, such as Warwick Fabrics, for such a long period of time, we have come to learn and understand their brand, their goals and their marketing strategies. As we are a group of creatives from all different backgrounds, including marketing, it makes complete sense for our clients to use us not only for their amazing imagery, but also for cohesive, creative and unique marketing packages that they are able to use throughout social media, on websites and when pitching products to clients!

So far, Warwick Fabrics have decided to have us produce these presenters for every collection we have digitally made for them! We have also been showing them off to other clients who are looking at more digital ways of selling in a time where we cannot travel to see others in person. 

Firstly, and possibly the most important benefit, these presenters are widely accessible for your sales team, your clients and anyone who has the link! With one link, accessible on mobile, tablet, laptop and desktop, as long as you are connected to the internet, you are able to access everything you would need to sell a product in one place! This link can be sent to all of your sales reps and colleagues to present to clients and will be automatically refreshed if any changes are made to the presentation.

In Warwick Fabrics’ case, sales representatives were making their own, individual presentations that weren’t brand orientated and information may have been missed or over explained. This can take up a lot of sales reps time, removing this aspect of their job means that they are able to do what they do best – sell! To combat this issue we worked with Warwick to design two templates: one for multiple textured collections and another for single textured collections. This way, the content of templates will change with each range, but the concept, look and flow of each template will stay the same. We made sure to personalise Warwick’s presenters so that the colour scheme, chosen text and layout mirrors the brands classic design. 

The presenters themselves are easy to navigate and we are able to produce them for you. It is so important to make the presenters as visual as possible, especially in a time where you may not be able to send physical samples to the clients, as we already have your imagery – and the ability to edit and create brand new images for you – having a visual presentation is no issue! These presenters are a great way to access everything you need, with buttons linking to your website, social media and contact information your clients have everything (digital) that they could possibly need!

We are so confident that these really do sell the products for you and may be a great avenue to go down if you are looking to go digital in multiple aspects of the business. These presenters look sleek, modern and impressive, they are easy to navigate, easy to understand and hold everything you could possibly need to sell (besides the physical samples themselves!).

 

Get in touch today if you are interested in having one of these presenters made for you to improve your sales methods!

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Why CGI Fabrics are our Secret Weapon

Many of you may know us best for our CGI creations for the furniture Industry. We have come a long way in just three years, and would like to think that we are really starting to make a name for ourselves. But as an agency we have adapted and transformed over the years according to the skill sets we have gained, and as an ever-growing team, we are taking a look at where we started, and where we are going.

Yes, we go on about it a lot, but we really do take pride in the realism of our fabrics. Those of you who have never dabbled in the creation of CGI, may not know how much of a gaping hole in the industry realistic fabrics are. We even have oher agencies approaching us to outsource fabric building because of the difficulty and the level of our results. 

Never completely satisfied with the level of our ‘photorealism’, our technology and skill set never stays still. As a tech-based creative agency, we are always striving to stay ahead of the curve. Here’s a quick run-down of our fabric making journey:

Three years ago, when we first ventured into the world of CGI, making weaved fabric textures seemed like a challenge. A year later, we were perfecting velvets and how the colours change as the light hits the fabric in different places. We hunted down specialist kit to record the texture, reflection and transparency of a fabric to streamline the process. Once found, we then worked with the creators to adapt the software for the furniture industry. Once we had perfected that process, we realised there was still more to do!

Most recently, we have adapted a CGI plug-in normally used for big box-office films, and transformed its use to add all of those teeny tiny fibres that appear on real fabric samples, to add to our roomsets. Even on the shots where the fibres aren’t visible to the naked eye, they are still there, just to make sure that high level of detail is achieved. You would be amazed at the tiny details which add up to create a realistic image!

For our work relating to creating fabrics in CGI, we are constantly moving forward, staying ahead of the industry in our details and technology. So much so, that we have recently been recognised and awarded a Research and Development grant. The grant is only awarded to organisations which develop and test innovative products and services.

In fact, it is defined as: “The work that qualifies must be part of a specific project to make an advance in science or technology.”

Now, we won’t reveal our secrets, of course. A magician never reveals his tricks, but we can show you the results. The only difference between a plain wool material and a plain flat material? These tiny fibres! Have a closer look above where we have magnified the fibres on Warwick’s Amatheon Wool. We have also included an animation, just to show off the details and what we are able to achieve through CGI. 

Fabrics are what we do, what we’re known for and what we love, and with a gallery full of thousands of them you are able to take your pick. When working in the furniture and interiors realm it is so important to not only get the products and rooms looking photorealistic, but to make sure the fabrics on every product look real, natural and shows off their best qualities. We will always be looking for ways to improve and develop our skills when it comes to fabrics – not only by keeping up with the latest tech, but really educating ourselves on each and every fibre found in the fabrics our clients use! Make sure you follow us on our social media channels so that you can keep updated with our latest work that we love to showcase! 

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Digital Packages to Boost Sales in the New Normal

Sales within the furniture industry are drastically changing. People aren’t only buying differently, but they are looking for companies and brands to step up their sales campaigns to meet the demands of the changing consumer market. Traditional sales methods, such as travelling to meet clients with physical samples or holding product unveilings, are now looking to be a thing of the past. With Covid-19 having a drastic effect on how we sell, brands must now look for alternative methods to keep up their sales rates, or even improve them. 

Many of you will be aware that we have been creating digital imagery for Warwick UK for a while now. Digitising their entire collections. When the pandemic hit, after the initial shock, Warwick were quick to want to adapt to the New Normal. Seeing that their sales reps may be limited to Zoom calls for the near future, they were on the hunt for the best way to keep sales up during social distancing. And who better to ask that a company who deals in digital fabrics.

As we understand Warwick’s brand after working alongside them for so long, we already knew what they were missing to be able to sell fabrics well from a distance.

We already offer Warwick a package for each digital collection. Not only do we provide lifestyle imagery for every colourway in a range, but we also provide an online gallery which can be passed around to clients to see new launches without having to go via the website. This allows for sneak peeks of new launches and universal URL links to be shared internally.

As mentioned in our previous blog post, ‘The Importance of Animation within Interiors & Marketing’, there has been a constant increase in focus towards the importance of incorporating video and animation into marketing and sales strategies. Using animation and video has been proven to drive sales with 60% of people more likely to purchase a product or service after watching a video referring to it. Warwick have been aware of this, but without the budget or skills to film a weekly production, they turned to us.  When all products and romsets are created in CGI, the easy part is setting up cameras in the virtual studio. This includes moving cameras. With Warwick’s collections, we supply an animation that looks like real filmography to show their fabrics in situ for every collection that we build.

Although we are great at fooling people with CGI, the video you see at the top of this post is not fake. Without access to regular sales meetings, we realised that each sales representative needed a full package ready-made for each collection, to be able to sell from a distance without losing any quality in the presentation. Our solution is to go on-site at Warwick HQ to film a fabric expert tell all about each of Warwick’s collections. These clips are then edited together to create professional videos to go along with each collection.

See the final result below.

Talking more about how to streamline the distanced sales process, we realised that each Warwick sales representative was creating their own Powerpoint presentation to showcase each new collection ahead of meetings. Not only does this leave too much room for error when it comes to consistent branding, but it was adding unnecessary workload to those who could be using their time to see clients and sell fabrics. Because of the software packages we use to put together galleries, edit imagery and animation, we had a package that feeds into the same software to create branded presentations for each collection that we digitise. 

This culminates in a well-designed presenter that includes every asset we create for Warwick in one easy to digest place. We are able to present the films about the new fabrics, animations, and full galleries of a collection to send out to all reps, as ready-to-sell packages. What more could you need?

All of these elements can be circulated via sales reps, website and all social media channels. Not only are these elements easily accessible for staff and clients, but they are all digital and safe to share during a time when we can’t meet face to face.

If you are interested in increasing your brand’s online presence, then don’t hesitate to get in touch today! 

 

 

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CGI, The Best Kept Secret of Interior Catalogues

Who doesn’t love looking through furniture catalogues? We certainly do! Within the past few years people have started to notice that many of the images we love to look at in furniture catalogues are actually CGI 3D renders – and not photographs.

To some of us, mainly those who work within the CGI world, this may seem obvious, the cost and timeframe to physically photograph each different product, in each of their fabrics, in multiple room-sets is not realistic nor feasible. Unless you have all the time in the world and an endless pot of money! But for many of the general public who do not work within the furniture world it is not so obvious, unless you’re in the industry you may not realise how much time and effort goes into producing these catalogues, CGI or not, each image’s journey can be a long process. 

Many furniture and fabric manufacturers have delved into the world of CGI within recent years for many reasons, CGI is less time consuming, more cost effective and overall adds value to your individual assets. If you have CGI assets you are able to use them time and time again, if you have individual, transparent PNG versions of your images you have the editorial freedom to edit your imagery to match trends, seasons and client briefs. As well as this, having CGI assets with fabrics means that you essentially have an endless roll of ‘digital fabric’, which you can use again and again, which can be sent over to clients and you can have access to them forever. This means that you have more creative scope with future projects – with photoshoots you end up leaving with a couple of shots but that’s it, if you want to revisit or restyle the fabrics or furniture, you need to do the whole process again. 

Many people don’t realise that catalogue images are CGI because the technology is so good that they look like photographs! If you’re flicking through a catalogue for some inspiration you’re not likely to nitpick the finer details of an image and if you have great CGI (like we produce here at Orbital) then you wouldn’t notice the difference. 

With furniture giant, IKEA, using CGI for over 75% of their catalogue imagery it comes as no surprise that many other brands and companies are following in their footsteps. Especially with recent events surrounding Covid-19, many photography studios and factories are not open. This may seem like a spanner in the works for many fabric and furniture manufacturers, but here at Orbital we are able to work with you to overcome these problems. As we specialise in fabrics and furniture we are heavily familiar with the trade, our process means that we are able to provide you with your 3D assets which can be used time and time again. We are able to photograph and render fabrics for you, giving you more flexibility, and at a much lower cost. 

Many magazines have said that although they often prefer photoshoots to CGI imagery, they have often published CGI imagery without them noticing that it wasn’t a photograph. With the recent advancements in CGI this comes as no surprise to many of us as it is becoming increasingly difficult to tell the difference between real and fake. 

Get in touch today if you are looking to take the leap into the world of CGI!

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How Sales & Marketing Strategies Are Drastically Changing in 2020

2020 has shown us how popular online shopping is. With the world of furniture and interiors being one of the last to turn to majority selling online it has become apparent just how important it is to have an online presence, and a successful one at that. 

In March 2020 there was a worldwide average of 1.7 billion web traffic views to furniture and home decor websites increasing from 1.5 billion in January 2020. Years ago, many of us would buy a sofa and keep that sofa for 20+ years, with the increase in focus on trends and fast fashion that is no longer the case. Many of us will change our furniture and home interiors every few years to keep up with trends and changes in lifestyles. The way we buy is definitely changing, but so is the way that we are selling products and reaching out to potential clients and customers. 

Within the furniture and fabric industries we have seen the same sales methods used for decades, many still employing sales representatives to travel up and down the country. It’s safe to say that Covid-19 has changed the system we all know so well. With travel restrictions and individuals focusing on their health now more than ever, travelling to showcase your newest products seems near enough impossible. With each retail industry slowly moving online, especially the world of fashion, it has become apparent that those methods used for sales of furniture and home decor are becoming dated. Traditional sales methods are now looking to be a thing of the past, and in a time of uncertainty many companies are looking to get online as fast as possible.

With this sudden surge in interiors wanting to have a better presence online, many companies are now finding that they need to increase their digital strategies. A lot of brands use simple fabric flat shots on their websites, with an image of their product only available to view in one colour. This is because photographing products in each variation of fabric would take so much time and money. The demand by consumers to see products in every available fabric is becoming increasingly important. 

E-commerce home decor businesses such as Wayfair have seen consistent growth since they were first founded. Not only this, but many e-commerce interior retailers have struggled far less during Covid-19 than those who have a lesser online presence. Focusing your attention on your brands online presence has shown many companies two things, they don’t have enough imagery to populate their website and their websites are lacking in ease and interest. Within sales one of the most crucial things is to build consumer trust, especially when selling products that consumers are expecting to last them years. With many companies only working with photography this results in a lackluster website which often doesn’t give potential clients any idea of how a product would look, feel or behave. 

Here at Orbital we are able to solve these issues for you! Online shopping for furniture and for clothing is often seen as the same, customers want to see each product in each possible fabric, at different angles. By just having flat shots on your website you may be increasing your website bounce rate, with customers not being able to visualise how your products would look in their spaces they are less likely to shop with you, and more likely to turn to your competitors who use CGI. We are able to build your furniture in 3D and then upholster your products in every possible fabric combination you could dream of! At a fraction of the price too! We are then able to place these products in photo-realistic room sets at different angles, creating multiple visuals to put across your stunning websites and social media pages. With an experienced and creative team, we are also able to create stunning new websites and update your branding, meaning that you will have the overall package. You will have all of your assets in one place, working with one team, resulting in a cohesive, creative and engaging marketing strategy and branding as individual as you are. We are able to meet your demand, meaning more happy customers for you! 

If you are interested in working with us and increasing your brand’s online presence then get in touch today! Don’t forget to keep up to date with us on our social media to see what exciting work we are releasing!

 

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The Importance of Animation within Interiors & Marketing

Over the last few years the use of video has become increasingly popular within the world of interiors and marketing. Video is proven to drive web traffic and push sales within any business, with over 60% of people more likely to purchase a product or service after watching a video. Video may seem like another creative avenue that you now have to learn and perfect, however, here at Orbital, we can do all of the work for you.

The videos that you often see in marketing campaigns aren’t necessarily made from real footage. CGI technology is developing rapidly and we are now at a stage where we can make photorealistic animations in 3D that look like filmography. All of the imagery on our site, including the animations on this blog post, are all CGI!  

Many of our clients come to us looking for hyper-realistic CGI shots of furniture and fabrics. With these products built in 3D we are able to turn these CGI assets into films. Using our virtual photography expertise, we have stepped into the realm of filmography, and not just your basic shots. We have animated full scenes. Having beautiful stills is no longer necessarily all you need to sell your brand. We can capture your branding in a CGI animation that can’t be done with web design or imagery alone.

Our team is a mixture of experienced designers, photographers and CGI specialists. Combining their creativity and skill sets result in showstopping filmography that costs a fraction of the price, and takes a fraction of the time, compared to its ‘real life’ equivalent. There is no need for location scouts, expensive camera equipment, drone licenses… just Orbital’s Unreal Creatives and our Studio.

If you thought we could only tackle furniture, you’d be wrong! Although we separate ourselves from most other CGI agencies by perfecting our photorealistic textures and fabrics, we are focused on interiors. From kitchens and bathrooms to Georgian townhouses and Scandi inspired living rooms. If it’s virtual, we’ve got it down. Although the grand stylised animation above may not be suitable for every brand, a simple but stunning slow pan of a product at the top of a web page could be the difference between your customers spending more time looking at your products or going elsewhere. 

Animations are a versatile way to encourage more consumer engagement, they can be used on social media channels, websites, sales pitches and presentations, trade shows… the list goes on. 

 

For Warwick Fabrics UK, we are creating animations for each incredible range they produce! These animations will go along with the lifestyle imagery and fabric shots that we already produce for them. Working in this way is a great way to have all of your digital assets in one place as well as having imagery that not only looks fantastic when standing alone, but is cohesive with every aspect of the project.

If you are interested in learning more about animation and video work then don’t be hesitant to contact us! Check out our social media channels to see more animations as we release them.

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Warwick Sundec - The Newest Range for Summer 2020

We’ve had a busy few weeks here in the Orbital studio, we are incredibly excited to reveal some wonderful new imagery for our long standing client, Warwick Fabrics. We are particularly excited about their new Sundec range as we have had a chance to demonstrate our CGI skills by producing imagery in a new and beautiful outdoor setting. 

With the topic of summer on everybody’s mind this year it is no surprise that we had so much fun creating the stunning imagery you see here! Here at Orbital we have produced countless images for Warwick to use all over their website, social media and marketing campaigns. So it is no surprise that we have created another stunning collection of images for them, showing off every aspect of this weatherproof collection. 

The Sundec collection is an exciting one, with the range being one of their newest, we have taken a different approach regarding imagery and the vibe we wanted to go for. We had to match the modern and contemporary feel of the fabrics to the products we rendered them onto. Outdoor furniture has really made an impression within the interiors realm in the past few years. Many consumers are now focusing their attention, and their money, on the newest and most on-trend pieces to give their outdoor spaces a new lease of life. With many of us looking to make the most of summer 2020 by redecorating and redesigning our outdoor spaces, it is no surprise that there has been an increase in attention surrounding outdoor and weatherproof furniture. So we had to do Sundec justice by creating eye catching imagery to bring to life the Sundec collection. 

 

As we have worked with Warwick Fabrics for over a year we have the majority of their fabrics already built in 3D. This means that we are able to create new imagery for Warwick at any time! Having your fabrics as 3D assets means that you essentially have an endless roll of digital fabric. This is perfect for Warwick as they love to constantly revamp their imagery to stay on top of the latest trends and seasons. 3D assets are becoming increasingly important within interiors as you are able to add more value to your business. With a CGI and design team being based in one space we are able to provide you with all the imagery and assets your heart desires! It means the process of producing imagery for your brand is quicker, easier and more cost efficient than using multiple agencies or photographing every product you make. 

If you are interested in seeing more of our fantastic lifestyle imagery then check out some of our previous work for our clients! Keep an eye out on our social media for the animation we have coming out soon for this gorgeous range!

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The Dream Team - Linwood Fabric & The Headboard Workshop's Collaboration

Two of our most loved, long standing clients have collaborated on a stunning collection! This collaboration project is something of a dream team, Linwood supplying beautiful fabrics, The Headboard Workshop providing incredible furniture and let’s not forget the cracking team here at Orbital providing the spectacular imagery we see throughout both teams marketing posts and across The Headboard Workshop’s website. 

 

The pair have collaborated to bring to you Linwood’s new Kami printed velvet range on one of The Headboard Workshop’s most popular headboards, the Samson. We are loving how this collaboration turned out, the fabulous printed velvet fabric compliments the immaculate design of the Samson headboard. It is a match made in heaven and it seems like the two were made to be shown off together!

 

As The Headboard Workshop and Linwood Fabric are both beloved clients of ours, creating imagery for this project was an amazing opportunity to showcase what we can do here at Orbital! The beginning stages of a project can be quite a process initially, checking fabric colours and textures can be a bit time consuming for some clients. However, once your assets are built you are able to use them over and over again, also having the option to revisit and change room-sets depending on the season or current trends – meaning your collections can be timeless and enjoyed all year round, for many years. 

However long this process is, here at Orbital we focus solely on the furniture and fabric industries, meaning that there is the possibility to share digital assets – making collaboration launches quick and efficient. Once a fabric has been built in 3D, it is like having a huge roll of unlimited fabric – just in the virtual world. We can literally upholster any product with this ‘virtual fabric’ in seconds. So agreeing to share these assets means that you can have ready-made marketing imagery with bespoke branding in days. There’s not a prototype or photoshoot in sight! It can be as simple as sending us a drawing of your new product and the name of a fabric, and receiving branded lifestyle imagery for your new launch in a matter of days.

 

It is becoming increasingly important for a company to have ready made assets in this day and age, especially with the huge focus on internet marketing in the past few months. Most fabric companies only provide a flatshot of their fabrics, this means that you can’t see the texture, reflection, transparency or scale of the fabric. With so many fabric houses around the world, it is impossible for two suppliers not to stock similar ranges. With competition rife, many companies assume that to beat competition, price is the only bargaining chip. With CGI assets available, instead of driving prices down there is an opportunity to increase the value in your product without compromising on price. Being able to offer ready made CGI fabrics for use in marketing imagery as a standard with any fabric purchase is invaluable. This deal is not only restricted to fabric suppliers, being able to offer CGI furniture assets to retailers is undoubtedly a great way to rise above your competitors and close some great sales! 

 

In 2020, most large retailers will only stock products that have been built in 3D to fit with the custom builders and functionality of their websites. If you want to have your products featured on these big retailer sites they will ask you to either provide your products in CGI or they will use their own team to build it for you, racking up a major bill at the end of the project. Therefore, most manufacturers are starting to turn to CGI too. It is definitely the way forward for the interiors, fabric and furniture realm. 

 

If a fabric company already has their fabric ranges built in CGI, ready for a manufacturer to use in their lifestyle imagery, it makes them an undeniable choice of supplier. It puts them ahead of their competitors, making it more cost effective and efficient for all parties involved. 

 

Here at Orbital, we are here to do exactly this, make projects and collaborations feel real with our lifestyle imagery and our abilities to bring ideas and inspirations to life! We were able to produce the incredible imagery you see before you as we are already familiar with both Linwood Fabric and The Headboard Workshop. We are loving the results of this collaboration project and we cannot wait to host another collaborative launch with future clients!

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The Headboard Workshop: The Spare Room Collection

A Close-knit, family-run Business

The Headboard workshop made their first headboard in a London garage, all the way back in 1982. The core principles from that first headboard still stand today – exceptional craftsmanship, beautifully created, made to order and delivered on time. Word spread fast from that first order and they are still creating stylish headboards, beds and more over 30 years later.

Soon outgrowing their London garage, and moving into their own factory in Wales, the quick growth meant that more and more sales were being requested online.

Location, Location, Location…

One problem many manufacturers face, is having beautiful lifestyle imagery, but only being able to show off one or two chosen fabrics on a photoshoot. After finding the perfect shoot location, each headboard would have to be built, upholstered and delivered to the photoshoot. Costing a huge amount not only in cost, but in hours and labour.

Realising that they needed to remove the imagination portion of the sales process, The Headboard workshop approached us. We assured the family-run business that we could show off their product in every fabric available in photorealistic detail.

Introducing the Spare Room Collection

When dreaming of the ideal imagery for their newest launch, The Headboard workshop imagined a classic room, in a townhouse, with leaves blowing in the wind outside the winder. Somewhere attainable yet luxurious, with a calm feel, and dusk streaming through the window. So, Orbital’s Unreal Creatives got to work.

“We are DELIGHTED with the results. Thank you again for your trustworthy hand holding in this, my first attempt at an exciting new world!”

– Laura, The Headboard Workshop

The Result

The Headboard Workshop now have a portfolio of assets to launch The Spare Room collection, for both online and POS materials.

With three bed bases, photographed in four angles each, and with every piece wrapped in six fabrics, it just would not have been possible with traditional photography.

These assets now serve as a basis for a world of opportunity. With the beds, fabrics and roomsets built, who knows what they will be showcasing next. An online customiser? Video animation of the roomset? How about some augmented reality, allowing a customer to place their bed in their bedroom, digitally, before buying. Virtually, anything is possible!

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