The Importance of Animation within Interiors & Marketing

Over the last few years the use of video has become increasingly popular within the world of interiors and marketing. Video is proven to drive web traffic and push sales within any business, with over 60% of people more likely to purchase a product or service after watching a video. Video may seem like another creative avenue that you now have to learn and perfect, however, here at Orbital, we can do all of the work for you.

The videos that you often see in marketing campaigns aren’t necessarily made from real footage. CGI technology is developing rapidly and we are now at a stage where we can make photorealistic animations in 3D that look like filmography. All of the imagery on our site, including the animations on this blog post, are all CGI!  

Many of our clients come to us looking for hyper-realistic CGI shots of furniture and fabrics. With these products built in 3D we are able to turn these CGI assets into films. Using our virtual photography expertise, we have stepped into the realm of filmography, and not just your basic shots. We have animated full scenes. Having beautiful stills is no longer necessarily all you need to sell your brand. We can capture your branding in a CGI animation that can’t be done with web design or imagery alone.

Our team is a mixture of experienced designers, photographers and CGI specialists. Combining their creativity and skill sets result in showstopping filmography that costs a fraction of the price, and takes a fraction of the time, compared to its ‘real life’ equivalent. There is no need for location scouts, expensive camera equipment, drone licenses… just Orbital’s Unreal Creatives and our Studio.

If you thought we could only tackle furniture, you’d be wrong! Although we separate ourselves from most other CGI agencies by perfecting our photorealistic textures and fabrics, we are focused on interiors. From kitchens and bathrooms to Georgian townhouses and Scandi inspired living rooms. If it’s virtual, we’ve got it down. Although the grand stylised animation above may not be suitable for every brand, a simple but stunning slow pan of a product at the top of a web page could be the difference between your customers spending more time looking at your products or going elsewhere. 

Animations are a versatile way to encourage more consumer engagement, they can be used on social media channels, websites, sales pitches and presentations, trade shows… the list goes on. 

 

For Warwick Fabrics UK, we are creating animations for each incredible range they produce! These animations will go along with the lifestyle imagery and fabric shots that we already produce for them. Working in this way is a great way to have all of your digital assets in one place as well as having imagery that not only looks fantastic when standing alone, but is cohesive with every aspect of the project.

If you are interested in learning more about animation and video work then don’t be hesitant to contact us! Check out our social media channels to see more animations as we release them.

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Location Filming

Over the past couple of years, since we ventured into the world of furniture and interiors, we have been perfecting our CGI skills. From realistic lighting, to photorealistic textures, we have a portfolio of images that you wouldn’t believe aren’t real photoshoots.

 

But we’ve been keeping a secret.

 

We do location filming too. Have a look at our little film below, put together from a number of different shoots.

Ok, we’ve been keeping another secret… That is not real footage. It is entirely CGI.

 

That’s right, we can turn your CGI photoshoots into films. Using our virtual photography expertise, we have stepped into the realm of filmography. And not just your basic shots. We have animated full scenes. Having beautiful stills is no longer necessarily all you need to sell your brand. We can capture your branding in a CGI animation that can’t be done with web design or imagery alone.

 

Our team is a mixture of experienced designers, photographers and CGI specialists. Combining their creativity and skill sets result in showstopping filmography that costs a fraction of the price, and takes a fraction of the time, compared to its ‘real life’ equivalent. There is no need for location scouts, expensive camera equipment, drone licenses… just Orbital’s Unreal Creatives and our Studio.

 

And if you thought we could only tackle furniture, you’d be wrong! Although we separate ourselves from most other CGI agencies by perfecting our photorealistic textures and fabrics, we are focused on interiors. From kitchens and bathrooms to Georgian townhouse bedrooms and Scandi inspired living rooms. If it’s virtual, we’ve got it down. Although the grand stylised animation above may not be suitable for every brand, a simple but stunning slow pan of a product at the top of a web page could be the difference between your customers spending more time looking at your products or going elsewhere.

Get in touch today to see how we can revolutionise your imagery.

 

 

*no real cameras or locations were used in the making of this film.

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