Long Eaton Guild Donate to Hospice in Memory of Matt O'Flynn

At Orbital, we have had a close relationship with the Long Eaton Guild since the beginning. Not only being based in the heart of the UK Centre of Upholstery, and recently redesigning Iain James’ website (who is a core member of the Guild), but we have a little more history than that.

Our agency used to be a widely varied digital design agency, and it was in summer 2017 that we realigned our business to focus on the interiors industry. This was in no small part, down to a strong friendship turned business venture when Matt joined Rob Walker at Orbital. After many years of close friendship and business partnerships, decided to team up to create the vision that we have in the Studio today. From launching a new hub of the industry, to being at the forefront of the field after developing brand new technology to digitally recreate fabric. They built a studio, and a team from the ground up, and a bloody good one at that.

Matt sat as the chairman of the Long Eaton Guild from 2007 to 2018, being completely immersed in the furniture industry from a young age. A pioneer in the industry, there aren’t many people in the industry that haven’t heard of Matt O’Flynn. He was the man of many hats (both figuratively and literally) Sadly, Matt was diagnosed with Cancer just as Orbital moved into the new studio.

Earlier this year, Matt lost his battle with cancer after a stay in St Michael’s Hospice in East Sussex. The Hospice gave incredible care, and always made sure there was an atmosphere of laughter and warmth, making not only Matt’s time more comfortable, but that of his family too.

When the Guild approached Orbital in order to create a new website to house both details of the Guild, and the famed bi-annual Longpoint, there was only one condition. We would happily create a new, user-friendly website, as long as it was created in dedication to Matt, and that the price of the project was waived, and donated to St Michael’s Hospice instead. Andrew Mitchell and Iain James of the Guild couldn’t think of anything better, and so the project began.The Long Eaton Guild now have a new site to encourage visitors to Long Point, and in turn have generously donated a sum of £500 to a hospice that is doing so much for so many.

The hospice has responded to the donation with huge amounts of gratitude to both the Guild and Orbital, highlighting how many more people they can now help with these funds.

“Thank you so much for your overwhelmingly generous donation given in memory of Mr Matt O’Flynn. What an incredible gift which will enable the hospice to continue to support many more people. As you know, our services are provided free, and we are reliant on the kindness of people like you who give so generously in order for others to benefit from the support we offer. On behalf of the team at St Michael’s Hospice, thank you. Your generosity is heart-warming.”

 

See the brand new Long Eaton Guild Website here: http://www.longeatonguild.co.uk/

Donate to St Michael’s Hospice here:  http://stmichaelshospice.com/


Agency vs In House: Who Should You Hire for Digital Marketing

Should you hire in-house or hire an agency? When it comes to digital marketing, the decision can be critical.

 

It is a huge decision which must align with budgets, timelines, and long-term business strategy. Let’s not beat around the bush, we are an agency, so of course we will be slightly biased. But there is a reason that there are a huge number of successful agencies in existence, because they are a sensible business addition. Let’s take a closer look at some of the reasons why.

Skill Diversification

In general, digital marketers tend to have very specific skill sets. You have paid search specialists, social media masters, web content / developers, graphic designers, conversion rate rulers…and the list goes on.

 

But the thing is, digital marketing is too complex for one person to be an expert at everything. So, if you hire a paid search specialist in-house, you can expect them to do a great job at paid search. But what if paid search isn’t panning out? Or what if the competition is driving great results with an ever-evolving website?

 

What do you do then? Obviously, you could just hire a web developer and content marketer, but that may not necessarily be in the budget or you may not be completely sold on the idea yet. What should you do?

Diversifying Your Marketing

Companies that hire in-house often struggle to diversify their digital marketing efforts and completely align their branding with online materials and print materials for a cohesive and effective strategy. After all, investing in a new marketing channel is a risk. If you hire someone and it doesn’t work out, you’ve just created a very difficult situation for yourself.

 

As a result, these companies often end up stuck in one marketing channel. And, often, that channel isn’t even working that well. For example, if you’ve got a great landing page designer but terrible ads that are driving the wrong traffic to your site, you may have trouble getting good results from your campaigns.

 

Is that your designer’s fault? Of course not! But, if you’re restricting your marketing resources like this, you probably won’t end up getting the results from digital marketing that you’re hoping for.On the other hand, with a good agency, you have access to a wide range of skills and experience.

 

For example, at Orbital, we have a team that put their skills together to create successful websites and campaigns. Individually, each team member is good at what they do, but collectively, they provide much more value than any single person could. And, as an added bonus, since each team member is actively working with a number of accounts, they have a depth and breadth of experience that gives them insights they can apply to new campaigns and situations. We have the added bonus of also offering services like enVision and print marketing and design which will align all aspects of your marketing under one roof. Tempting, right?

What's the damage?

As a result, our clients don’t end up with account managers who have tunnel vision or who lose creativity over time. Instead, our clients get 6 sets of eyes on their account on a regular basis.

 

So, when it comes to skill diversification, should you go with an agency or hire in-house?

 

Really, when you get right down to it, this is a question of resources. For larger companies, it may be worth the investment to hire someone in-house to diversify their marketing efforts, although, when it comes to hiring Orbital, you get the best of a digital marketing agency, with 3D render and other exciting futuristic benefits on top.

 

After all, if your marketing needs are significant enough that they justify hiring a dedicated expert, you may get the best results from hiring someone to work on a channel full-time. However, for most businesses, agencies are a great option for diversification. Most companies don’t need (or can’t yet afford) to hire a full team of dedicated marketers, so working with an agency can be a great way to widen your marketing net without significantly increasing your overhead.

Conclusion

There are a lot of reasons why people pick an agency or simply decide to keep things in-house. Both are completely viable ways to grow your business. However, agencies offer a lot in the way of skill diversification, breadth of experience and value for money, which is why many businesses find that going with an agency is the best way to grow their business.

 

If this article has made you wonder if you are really getting the best from your digital marketing, and you think Orbital may be able to help you grow, get in touch with us today for a discussion on where we could take you.


9 Ways to Boost Online Sales

In 2019, for any business, your main sales and marketing tool should be your website. If your business doesn’t have a clear, modern, visually pleasing and easy to navigate site, your sales will undoubtedly suffer the consequences.

 

One of the main objectives of an eCommerce website is to convert users to customers. If users have a positive, simple experience on your site, it will keep them coming back. And if you don’t have the technical know-how, or you are lacking a tech team, the biggest tip of all would be to hire a team of experts who can implement these steps for you. Your profit growth will thank you for it. To make sure you have the optimum website to increase your sales, follow the 9 tips below.

Declutter Your Website

A simple, clean website design not only provides a better user experience, it also leads to higher conversion rates. According to Google, as the number of elements on a page (images, text, titles, etc.) rises from 400 to 6,000, the probability of conversion drops 95%.

Stop the Buffer

If your site is slow to load, you may be losing conversions simply because visitors get tired of waiting a few extra seconds. To improve your website load times, streamline page content, compress large images, and make sure to use a high-quality website hosting company.

Build Trust

People are more likely to do business with companies they trust, so make sure your website projects a professional, trustworthy image. To show visitors your site is safe and your business is legitimate, make sure you advertise your safety certificate and include customer testimonials on your site. Make sure you’re effectively managing your online reputation.

Be Mobile Friendly

As more and more people use their smartphones to browse and buy, making sure your site provides a good experience for mobile users is crucial to improving your conversion rates. Your site should be responsive, with a mobile-friendly layout, simplified forms, and easily clickable callouts and buttons.

Use High Quality Images

People respond to images, and having quality images on your site draws interest and creates an emotional response. A positive, professional-looking image that makes your site visitors feel good is a great way to get them to take action. If you have an e-commerce store, use multiple product images showing different angles and key details to boost conversion rates.

Create Custom Landing Pages

If you use PPC or social media ads, don’t include links that send people to your home page. If they’re interested enough to click, they want to learn more about that specific product or service, not wander around lost on your website trying to find the information they want. To increase conversions, create a unique landing page for each campaign, with a streamlined design and a single clear call to action.

Offer Simple Online Customer Service

If a potential customer runs into problems or has a question, they need to know how to get the issue resolved quickly—if you make them wait or don’t give them an easy way to find help, they’re likely to leave your site. Most people now look for a live chat, it means no waiting in a phone queue, no waiting days for an email response. Make sure you are catering for customers’ needs in the easiest way possible.

Include Site Search

Your website navigation should make it easy for site visitors to find what they’re looking for, but in case it doesn’t, or for people who want an immediate answer to a very specific question, including a site search feature on your website can keep people from leaving your site to look for the answer elsewhere. You only have a few short seconds to catch the interest of a visitor, don’t make them work hard to find what they’re looking for, or they will just click that back button.

Have Clear Call to Actions

Site visitors are much more likely to become customers if you clearly show them the action you want them to take. Create compelling calls to action on your site to prompt visitors to take the next step toward conversion, whether that’s signing up for an email newsletter, ordering a brochure or making a purchase.

If you need someone to take a look at your website to increase your online sales, get in touch with us at Orbital today. We can take the hassle out of tech, we'll let you sit back and see the results.