Many businesses in the interiors industry currently rely on face-to-face sales and are used to showcasing their physical products and swatch-books to their clients in person. So, we appreciate that many businesses may have had to abandon their usual field-based, traditional selling methods and might now be feeling unsure of how to communicate with their new and existing clients. Continuing our Top Tech Tips for the furniture industry during lockdown, this week we are back to help guide any businesses who believe that sales pitches are impossible through social distancing restrictions.

Using Virtual Sales Methods

Digitising your sales process is easier than it may first appear. Arming your sales agents with digital packs will aid your sales to retailers which is a process that will carry through to when the lockdown is a distant memory. Creating digital assets for your products means that when you sell a furniture piece to a new client, within the price you can also include digital swatches, bespoke lifestyle shots and customised furniture. Not only are these a great way to present your products in a virtual meeting, but it allows your new customer to sell your products online without the need for any spending on their own marketing. You provide them with everything they need to sell online. Why would they go anywhere else?

With current social restrictions, there is no room for glossy location shoots or prototype manufacturing. When your customer wants to see your new model in a particular fabric, with all of your products built-in 3D, it takes mere hours to be able to present them with their bespoke purchase. We’re sure you can see how this will not only be a skill reserved for lockdown. With more and more online retailers only buying products that will fit their own CGI customisers online, your company will be one step ahead.

From Virtual Swatchbooks to Virtual Reality

Investing in digitising your products doesn’t stop at some unusual lifestyle shots. Once the first step has been made into the world of 3D, the possibilities are quite literally endless. From online customisers to dabbling in augmented reality, these opportunities might sound time and cost heavy, but the first step is creating your products in 3D. Once they are built in a virtual environment, these options are completely attainable. You’d be amazed at how simple the next steps are.

Like the new IOS update for Apple phones which has made Augmented Reality for 3D products native to all devices. This means, that you can download any 3D item onto your Apple phone, and project it into the room you are standing in, just by looking through your phone’s camera. No apps needed. AR is already becoming mainstream, and with brick and mortar stores closed for the immediate future, general shopping habits are changing, and not for the short-term. So, don’t settle with waiting. In times like this, we must keep looking forward, and be ready for what’s next.

Keep an eye out next week to see how your business can utilise 3D in product development. Seeing photorealistic lifestyle shots of your imagery with finalised padding and perfectly designed frames, without a prototype in sight. Especially handy with more time on your hands, but no access to factories.

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