Many businesses get bogged down with the idea that CGI is complex and time consuming, but is that really the case? Let's take a closer look at what it takes to get a model built in CGI.

The short answer – A lot easier than what you may think! We get a lot of queries from new or potential clients about the inner workings of CGI and a significant proportion of these focus on one point in particular – Isn’t CGI really difficult? This is often driven by poor past experiences with other CGI companies, where the list of requirements to get a model built is as long as their arms! At Orbital, we take a different approach… To keep things simple, we just ask for a minimum of overall dimensions (height, width & depth) and some clear photographs of the front, side and back of the model being built, with smartphone quality imagery being more than suitable for us to get started.

As you can see from the image above, you don’t have to provide us with studio quality photography to get great results… We will do the hard work for you, as long as our team can see it – we will build it, so you can focus on the day job while we do ours. Our approach has several benefits, by (in most cases) removing the need for whole pieces of furniture to be shipped to us, therefore reducing the cost and time that is involved in getting a piece of furniture built in 3D. Not forgetting to mention that it is also kinder on the environment too.

Once we’ve received your dimensions and images, the team get to work crafting the piece of furniture in 3D, with each model built to a true to life form. When the model has been created, we first send what we refer to as the ‘whiteout’ proofs. These are renders where the piece of furniture is covered in a plain, whiteish material that highlights all the details, from creases to seams, you will get a clear picture of every detail included in the model.

Once approved, we then move on to what we call the ‘material proofs’. This is the first time that your fabric will get applied to the model, so it is perfect opportunity to check that creases sit as they should and any material colours match to the real life product. And that’s it! Sounds simple enough, right? Well that’s because it is. So if fears over a complex process has been putting you off making the jump to CGI, then feel free to get in touch with the team below – We’ll guide you through it step by step in a way that anyone can understand!