2020 has shown us how popular online shopping is. With the world of furniture and interiors being one of the last to turn to majority selling online it has become apparent just how important it is to have an online presence, and a successful one at that. 

In March 2020 there was a worldwide average of 1.7 billion web traffic views to furniture and home decor websites increasing from 1.5 billion in January 2020. Years ago, many of us would buy a sofa and keep that sofa for 20+ years, with the increase in focus on trends and fast fashion that is no longer the case. Many of us will change our furniture and home interiors every few years to keep up with trends and changes in lifestyles. The way we buy is definitely changing, but so is the way that we are selling products and reaching out to potential clients and customers. 

Within the furniture and fabric industries we have seen the same sales methods used for decades, many still employing sales representatives to travel up and down the country. It’s safe to say that Covid-19 has changed the system we all know so well. With travel restrictions and individuals focusing on their health now more than ever, travelling to showcase your newest products seems near enough impossible. With each retail industry slowly moving online, especially the world of fashion, it has become apparent that those methods used for sales of furniture and home decor are becoming dated. Traditional sales methods are now looking to be a thing of the past, and in a time of uncertainty many companies are looking to get online as fast as possible.

With this sudden surge in interiors wanting to have a better presence online, many companies are now finding that they need to increase their digital strategies. A lot of brands use simple fabric flat shots on their websites, with an image of their product only available to view in one colour. This is because photographing products in each variation of fabric would take so much time and money. The demand by consumers to see products in every available fabric is becoming increasingly important. 

E-commerce home decor businesses such as Wayfair have seen consistent growth since they were first founded. Not only this, but many e-commerce interior retailers have struggled far less during Covid-19 than those who have a lesser online presence. Focusing your attention on your brands online presence has shown many companies two things, they don’t have enough imagery to populate their website and their websites are lacking in ease and interest. Within sales one of the most crucial things is to build consumer trust, especially when selling products that consumers are expecting to last them years. With many companies only working with photography this results in a lackluster website which often doesn’t give potential clients any idea of how a product would look, feel or behave. 

Here at Orbital we are able to solve these issues for you! Online shopping for furniture and for clothing is often seen as the same, customers want to see each product in each possible fabric, at different angles. By just having flat shots on your website you may be increasing your website bounce rate, with customers not being able to visualise how your products would look in their spaces they are less likely to shop with you, and more likely to turn to your competitors who use CGI. We are able to build your furniture in 3D and then upholster your products in every possible fabric combination you could dream of! At a fraction of the price too! We are then able to place these products in photo-realistic room sets at different angles, creating multiple visuals to put across your stunning websites and social media pages. With an experienced and creative team, we are also able to create stunning new websites and update your branding, meaning that you will have the overall package. You will have all of your assets in one place, working with one team, resulting in a cohesive, creative and engaging marketing strategy and branding as individual as you are. We are able to meet your demand, meaning more happy customers for you! 

If you are interested in working with us and increasing your brand’s online presence then get in touch today! Don’t forget to keep up to date with us on our social media to see what exciting work we are releasing!

 

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