So, by now you’ve all seen the magic we can create with realistic room sets. But to show the illusion behind CGI replacing photography in interiors, IKEA has taken it one step further. And we love it.

It’s just a still from Stranger things, right? Wrong! Just like the series itself, everything is not quite as it seems. The retail giant has used its own products in 3D visualisation to recreate the famed living room interior – alphabet and fairy lights included. But if we’re honest, we would have taken it one step further and made the set as if it was upside down, just saying…

But it doesn’t stop there. They have also recreated The Simpsons’ living room, and Monica’s apartment from F.R.I.E.N.D.S. It’s a clever little ploy. I mean, we’re not convinces that there will be a queue of customers ready to buy a clay orange sofa and paint their walls in pastel pink in homage to Homer and Marge, but it definitely makes you look twice.


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