Established in 1974, Graham & Green is a proud independent family company seeing huge success and online growth.

In 2018, Graham and Green launched a shiny new website, and they needed inspiring new images to populate it. They quickly realised with the number of fabric options they have available for their unique pieces, they would need a huge number of visuals to match, allowing customers to personalise their furniture and see life-like previews online. With photoshoots not an option for the amount of variations that could be made, they knew exactly who to call. So far, we have recreated 30+ of their new products and 70 fabrics in 3D from velvets to embroidered patterns. Our work has allowed the consumer to wrap their chosen product in a fabric of their choice. We have provided images showing all angles of each piece, including detail shots. Perfect to use across all channels! Our aim was to slash time and costs when it comes to marketing preparation and new product launches.

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CHARLIE BOTHA at GRAHAM & GREEN

These products are now not only beautiful POS images, but they are fully formed virtual 3D pieces of furniture. This means that if ever a fabric gets added to the range, or the design incorporates a new leg option, a new image can be produced in a matter of hours. And that is only the tip of the iceberg. We then moved on to creating the perfect universal room set for Graham and Green to use to show off all of their products. A simple room, but still packing a design punch. The neutral space with raw floorboards and panelled walls was the perfect backdrop for their eclectic furniture. Graham & Green are now working towards building all new ranges in 3D and are truly seeing the advantages of having CGI assets, compared to flat photographed images that can’t be edited for new fabrics or branding.

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