Sofa Workshop came to us with a beautiful collection of sofas and chairs, but without an infinite budget and constant photoshoots, they were unable to show off their whole selection at once. They weren’t providing a bespoke customer experience. Luckily for Sofa Workshop, that is our bread and butter.

When they approached us, Sofa Workshop were in the process of developing a brand new website and needed our help to create thousands of images to populate it.

We started by converting their entire product catalogue to 3D, including 491 builds and 80 ranges all made available to view in 75 different fabrics.

Our aim at Orbital is not only to recreate furniture and furnishings, but to make the process as smooth as possible for our clients. The next step was to coordinate the fabric suppliers to receive all the fabrics in house in order to photograph them.

Once we had collated the fabrics, we started on building every product in the catalogue, and wrapped them in every available fabric. This included leather upholstery which uses stitching and studs rather than traditional piping. But each image was created with perfect 360 degree realism. This was signed off by each manufacturer to make sure all parties were completely happy with each render, including Acclaim, Whitemeadow, Design Upholstery and Tetrad.

491

FURNITURE BUILDS

75

FABRICS WRAPPED

11,784

360's RENDERED

78,307

TOTAL RENDERED IMAGES

All that was left to do was to rename all of the products, so they were ready and waiting to be on their internal database with each file named to match their internal naming conventions. We also uploaded all the images to the shiny new user-friendly website which was launched in August 2019.

Our client now has a fully digitally realised catalogue of products that are easily editable for years to come, and never have to be photographed again.

This is not the end of our relationship with Sofa Workshop. We recently housed their annual sales meeting so that once they had chosen their new stock, it was already in our Studio ready to be photographed and built in 3D. We have just finished digitally recreating their new fabric ranges and furniture collections so keep your eyes on their website to see our new work.

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