Increasing Online Sales for Wood Bros
When Wood Bros approached us here at Orbital, they had a problem that almost all manufacturers encounter. They were releasing a large number of products available in an even larger number of finishes; from fabric textures, to patterns and even wood types. The issue they faced was that there are so many potential combinations and variations photographing them all would cost a small fortune – and take a lifetime to shoot. With other furniture giants already offering the ability to see each product in all available options online, how could they compete? And that’s where we came in.
The challenge? To digitally recreate their entire product range, currently consisting of 32 products, each available in 123 fabrics including wools, leathers, velvets. Not to mention the 7 different wood variations on top of all that! After creating all their upholstered assets, we also created 47 cameo room-set shots in which their 3D products took centre stage. These cameo room-set shots then went on to be used as part of Wood Bros Sofa Collection brochure. Creating a stunning showcase of all the Wood Bros products.
To save you adding all those numbers up, we have currently produced a total of 4,207 outstanding images, at least for now…
To tie everything together we offered Wood Bros our bespoke product builder. Using our product builder Wood Bros could display all potential product combinations at their customers fingertips. This allowed customers to see, in real time, what their potential combination of product, fabric and wood type would look like. Thus, eliminating the any worry or hesitation in a buyer’s mind about how their custom order will look.
The end result, Wood Bros ended up spending a fraction of the cost to build and shoot their products and received; equally as good image renders, a fantastic array of images for their brochure and access to a product builder that ties it all together.
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Accent footstool
Arncliffe armchair
Arncliffe compact 2 seater sofa
Bayford armchair
Bayford sofa
Blakeney armchair
Blakeney sofa
Burnham armchair
Burnham compact 2 seater sofa
Darley armchair
Darley sofa
Deepdale snuggler
Deepdale sofa
Deighton armchair
Gunthorpe armchair
Lavenham armchair
Lavenham bench buttoned
Lavenham bench plain
Lavenham bench stubby
Lavenham large sofa
Lavenham loveseat
Lavenham medium sofa
Mini footstool
Pickering armchair
Pickering sofa
Sofa collection footstool
Storage footstool diamond
Storage footstool square
Weybourne armchair
Weybourne compact 2 seater sofa
Weybourne large sofa
Weybourne medium sofa
Arctic
Arran grey wool
Arran sage wool
Arran teal wool
Arran yellow wool
Banchory mustard wool
Banchory natural wool
Baxter
Biscuit parquet
Biscuit plain
Check topaz wool
Deep beige
Downham earth
Elgin grey wool
Elgin sage wool
Elgin teal wool
Elgin yellow wool
Fleck lichen wool
Fleck natural wool
Haringey natural
Herringbone slate wool
Herringbone topaz wool
Holkham earth
Kelso natural wool
Killerton gold wool
Killerton heather wool
Killerton rouge wool
Kilt yellow wool
Little moreton hall gold wool
Little moreton hall rouge wool
Little moreton hall sage wool
Loxley floral
Montacute aqua wool
Montacute gold wool
Montacute heather wool
Montacute rouge wool
Montacute sage wool
Moss
Mr straws house aqua wool
Mr straws house heather wool
Mr straws house sage wool
Natural kelim
Old gold
Snowshill sage wool
Soft seaspray
Southwold natural
Southwold shell
Stone parquet
Tartan mustard wool
Tartan sage wool
Taupe plain
Twill mustard wool
Windowpane claret wool
Windowpane rust wool
Windowpane topaz wool
Wisteria storm
Chestnut traditional
Flaxen oak traditional
Fumed oak traditional
Light oak traditional
Tudor brown traditional
Vintage traditional
Waxed
Save your design and take this with you to your nearest retailer
32
FURNITURE BUILDS
123
FABRICS WRAPPED
7
WOODS WRAPPED
4,207
RENDERED IMAGES
3D Roomset shots & Details
The magic of 3D rendering is the complete and total flexibility compared to traditional photo shoots. Couple that with some Orbital skill and magic, and you have an unbeatable combination to bring the virtual world to life. Using our 3D magic, we were able to create a whole array of cameo shots of Wood Bros’ products that are easily customizable. Want a different mirror in the background? No problem. Want Autumnal light creeping through the windows instead of bright summer sunshine? Sorted. We can adjust camera angles, using our 360° 3D models, so you can decide the most flattering angle for your product. We also make your images available to be used across all channels. Currently Wood Bros are looking forward to using our 3D renders and design in their upcoming brochure.
Wood Bros have now confirmed that the number of sales for products that we have rendered on their website, have gone up and up since going live, and are still growing. We think that’s a job well done and can’t wait to get started on the next projects they throw our way.
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