Product Development & CGI: How We Can Help You!

At the moment many furniture manufacturers are facing a huge obstacle when it comes to product development. With factories and offices closing for months, it’s become increasingly difficult for many manufacturers to be able to test, create or even envision what their new product launches will look like. As you can imagine, in a sector that changes and releases new launches every year this has been a very stressful time for many of our clients. Here at Orbital we are determined to finding new ways in helping our clients combat these issues! When it comes to product development, furniture manufacturers experiment a lot with design, using an entire development team to go through a long traditional process which requires frequent prototyping. There is a more effective way to shape the design and develop the concept of products. Not that we are biased in any way, but the solution is the integration of CGI into the design process. 3D product rendering gives modern manufacturers ample opportunities to create the perfect design and save money on its realisation at the same time. So what is product rendering and how can it elevate the development of an item’s design? Generally speaking, it’s a photorealistic image of an object made by CGI Artists in 3D software. With this technology, Manufacturers and Product Designers can work on the 3D model of the product, trying different colours and materials, as well as changing its design elements. This innovative tool substituted traditional prototyping and can drastically streamline how manufacturers develop and promote their product.

With the help of 3D software, a designer can visually realise changes in colour or material on a new product, change design elements and geometry. An engineer can Identify design problems and find a practical solution in minutes. All just in a few clicks. Using a team that works with 3D software, manufacturers and designers can easily try different designs without producing a physical prototype for every new idea. The process of creating has never been faster and more flexible, so a Product Designer is free to generate ideas and try out plenty of various concepts, shaping the design to perfection without extra expenses. Seeing every design in 360 degree photo realistic quality. Traditionally, while working on a project and trying many design options, a Manufacturer orders prototypes to see how the object works with different colours, materials and design features. However, ordering a new sample and waiting to see the physical form, before knowing you are fully happy with the design can take months. It can be a laborious and expensive process for the early stages of product development. Needless to say that often a Designer will try at least several variants of product design and makes many adjustments, which requires quite a few prototypes. With photorealistic product rendering, Manufacturers can first create the best design that could be tested and approved, and only then spend money on a final prototype. This opportunity speeds up production and allows a brand to start sales earlier than their competitors. Another advantage of product rendering is that it allows the opportunity to test the market with multiple designs before manufacturing a single prototype. Have a full set of photography to show off the concept designs, as if they were fully realised products to see what consumers or buyers react well to before creating the product. Reverse engineering at its best, ready to save manufacturers a huge amount of time and financial risk. Already holding photorealistic room set imagery also means your product launch can get off the ground straight away.

Product 3D rendering helps to make jaw-dropping photorealistic visuals that display all the details, materials and colours as realistically as possible, so the client can fully examine and evaluate the design of the goods. Depending on the customer’s task and the concept, Manufacturers can showcase all colour and design options to take the hesitation out of the buying process. As many manufacturers will know, when introducing new products to retailers they often want to personalise your products so that they are selling something unique to their own branding. This again can start the whole prototype process over again, meaning more money, time and resources are used for a sale that may not even go ahead. Meaning that many of the UK manufacturers have warehouses full of prototypes that are just sitting there collecting dust and taking up space! To combat building physical prototypes again and again, it is really quick and easy to edit your models in CGI to show a retailer different designs. You can also showcase their personalised products in a lifestyle shot which makes the whole thing seem more real and appealing as they can really envision what it will look like! Of course, you may have to make a physical prototype in the end stages of your design process but you will be able to avoid creating multiple prototypes for retailers and the process is a lot faster. This benefits not only the manufacturer for sales and keeping their consumers happy, but also for the retailers as they may receive products a lot sooner than expected! Our team is constantly looking for new ways to help and benefit our clients. Especially in the current circumstances we feel that it is more important than ever to be looking out for one another in the industry. If you are interested in testing out some prototypes and having them built in CGI for you to see your products come to life then contact us today!