Furniture CGI has revolutionised product marketing and advertising. Previously, getting marketing imagery required a longwinded and costly photoshoot. Naturally, each change in season or new addition to a range required a new photoshoot, so the process started all over again. With the advent of photorealistic 3D product rendering, Marketers and Manufacturers get perfect imagery in a simple and cost-effective way. Furniture CGI of any type – lifestyle, product shots, animation – can be created digitally, with no limits to creativity. And it can all be created from one simple sketch. Let us tell you how.

1. 3D visualisation for websites

Once your first 3D model is built, you can get a whole variety of furniture CGI: close-ups for demonstration of textures, materials and tiny details; cutouts for highlighting the inner structure of products, front views for general outside looks, side and bird views for showing the design from every angle. Most importantly, the process is simple if you hire the right team. All a Manufacturer needs is to provide the 3D Artists with a reference image of the furniture product and its dimensions. No photoshoots, heavy prototypes transportation, and no need to control the process: 3D rendering companies create everything digitally, and in photoreal quality. 

2. A CGI model allows for any colour-way to be showcased

A 3D visualisation can be edited. This way, 3D Artist can change fabric colours and textures for the Marketer to showcase all colourways and finishing options. Which is way more cost-effective than producing a separate prototype for each colour and send them all to a photography studio. Moreover, photorealistic CGI colourways will look every bit as impressive as a photo. 

3. 3D model is perfect for showing different configurations

A professional 3D rendering team can make changes to the image geometry and get new furniture design configurations, for instance, add new armrests to a chair. Which is a great way to show all design variations in a furniture catalogue, as well as getting the cgi for a new upgraded version of the same design. Making changes to a furniture configuration is also handy when it comes to testing the market. Before even having the physical prototype for models with upgraded design, companies can upload images to their website and start selling by pre-orders. 

4. 3D Model of a furniture item can be put in a variety of scenes

With one 3D model, 3D Artists can place a product in a multitude of scenes, whether one needs a plain background or roomsets in different environments. Various lifestyle cgi is a great idea for furniture advertising, because different interior scenes showcase different benefits of a design and therefore appeal to different audiences. Just imagine: one 3D model, and a plethora of lifestyle images without buying decor or going to locations, as it is the case with photography studios. Professional 3D Artists will create any kind of tailor-made interior scenes digitally, specifically for the product.

5. A 3D model can be further reused for any type of furniture CGI

Another advantage of 3D modelling for product design is that it can be used to get any type of 3D renderings, be it still furniture images or interactive solutions. With a ready 3D model, a Marketer or Manufacturer can get new visual materials in less time and at a reduced cost across all types of media. Online marketing campaigns benefit from photorealistic 3D animations, 360˚ views, even brochures and Virtual and Augmented Reality. The possibilities really are endless.

Furniture cgi has changed the product promotion process forever. Now, photorealistic 3D renders are an asset allowing to get top-notch images for online and traditional marketing, and refresh them any time. 3D modelling and visualization allow companies to get visuals faster than with photography, and it costs less. To get started on your 3D journey, contact Orbital today.