The Furniture Awards is an annual celebration of the best suppliers in the industry exhibiting at The January Furniture Show. Organised by Furniture News, the awards aim to recognise the businesses leading the way in their own product categories. Being immersed in the furniture industry, we sponsor the awards by offering the prizes for each winner. And this is one award that you really want to win. it is especially great for companies that have never set foot into the world of CGI. Offering our expertise to bring your chosen product to life, in a photorealistic room set of your styling. Choose your theme, submit some inspiration images and any materials that may need to be used. Next thing you know, you’ll have a set of photography images for your newly launched product free of charge. If you haven’t yet registered for the awards, what are you waiting for? There are five winners of the Furniture Awards. Each a supplier to the industry outstanding in their field. On the first day of the show, our Director, Rob Walker, will be accompanying Furniture News when informing the winners of their prize. We will also be offering plaques to each winner, along with a giant cheque for £2000. Because why not? It’s a good photo opportunity, and who hasn’t wanted to receive one of those lottery-esque giant cheques?

Now, let's play a little game of spot the CGI.One of the much deserved winners at last year's show was renowned Parker Knoll.their prize was spent on recreating a legacy photoshoot. If you haven't yet ventured into the realm of CGI, you might not see the benefits of this straight away. Having a past photoshoot recreated in CGI, means that and products that are added to the range, from armchair to footstool, or any new fabrics, from embroidery to velvet, can be placed in the same room set retroactively. Keeping the range on brand and consistent. Have a look at the two images below and see if you can spot which is the original photoshoot, and which is our CGI recreation. (Without looking at the bottom right hand corner of the images!)

Make sure to come and visit Orbital in Hall 1 on stand G80. You might even catch one of our pretty cool demonstrations. Yes, we will be demonstrating our speed and finesse when it comes to CGI live at the show. If you bring a plain fabric along, we may even be able to render it on a product before your eyes. It’s not something you want to miss out on! Talking of fabrics, while you’re here. Why not heck out our brand-new CGI Fabrics page. We have been adapting and developing specific softwares over the last two years to perfect the art of creating realistic fabric textures like no one else. See the results for yourself!Have a look at the two images below and see if you can spot which is the original photoshoot, and which is our CGI recreation.

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