Wood Bros

A century of craft.
Configured in 3D.

English upholstery modelled in 3D, so fabric, trim and wood finish are chosen on the piece itself.

Services

3D modelling
3D configuration
Fabric visualisation

A buttoned Wood Bros sofa in a panelled living room — Wood Bros, England 1924

The challenge

Made in England since 1924.

Wood Bros have made furniture in England since 1924: Old Charm oak cabinets, and upholstery built to order. The sofas and chairs come in tweeds, wools and leathers, with a choice of trim and wood finish. A range like that is hard to photograph.

An Old Charm oak dining table and chairs in a blue-walled room — Old Charm oak, made in Hertfordshire

The approach

Their upholstery, modelled in 3D.

Orbital Vision built the 3D models for the Wood Bros upholstery ranges. On the site, Configure opens the piece in 3D, where fabric, trim and wood finish are chosen on the model itself.

The Pickering sofa open in the OV25 configurator with the upholstery fabric library beside it — The Pickering, configured on the Wood Bros website

A carved Old Charm oak bureau — Old Charm oak, the cabinet side of the business

A Wood Bros armchair and sofa in tweed beside a floor lamp — Tweeds and wools, in Wood Bros' own photography

The outcome

New fabrics, added to the model.

Because the upholstery is already built, a new fabric or finish is added to the model rather than shot again. Shoppers see the exact combination they are ordering, priced as they build it.

A Wood Bros sofa styled in a period room with panelled walls — Wood Bros' own photography of a finished piece

The difference

The impact.

Upholstery: Sofas and chairs modelled in 3D by the studio
Fabric, trim, finish: Chosen on the model, not a swatch card
Tweeds and wools: Rendered true to the cloth
Priced live: Every combination, as it is built

Darlings of Chelsea

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