Darlings of Chelsea

Made to order.
Brought to life.

Made-to-order sofas, shown in the fabric, leather and leg finish the customer chose.

Services

3D configuration
Digital product ranges
Fabric visualisation
Product imagery

A cream Darlings of Chelsea sofa in a sunlit living room — Darlings of Chelsea

The challenge

A made-to-order range is bigger than any showroom.

Every Darlings sofa is made to order: a fabric or leather, a leg finish, piping, scatter cushions. Four showrooms cannot hold that many combinations, and a customer buying a sofa for the next decade wants to see the one they are actually ordering.

The Galloway Medium Sofa on the Darlings website with the OV25 configurator and its size, fabric and foot colour choices — The Galloway, configured on the Darlings website

The approach

Every product, configurable in 3D.

Orbital Vision hosts the catalogue on OV25, and the configurator runs on every made-to-order product page. Fabric, legs, piping and cushions change on the sofa as they are chosen, and customers can spin it, fill the screen or put it in their own room.

The size chooser open, showing the Galloway range as rendered cut-outs with prices and widths — Sizes across the range, rendered not photographed

The renders

A million renders. Rebuilt as the range changed.

Orbital Vision has rendered over a million cut-outs for Darlings, the library rebuilt many times over as products and fabrics changed. They come from the same models the configurator uses, so the range never waits on a photoshoot.

An OV25 cut-out render of a Darlings sofa in Bike Tan leather — The Knightsbridge, rendered in Bike Tan leather

An OV25 cut-out render of a Darlings corner sofa in an olive green wool — And a corner sofa in olive wool

The detail

Open the bed. Change the feet.

The mechanisms are modelled, not photographed. A sofa bed folds out on the model itself, feet change through six finishes, and piping switches to a contrast colour, all on the piece already on screen.

The Bloomsbury Medium Sofa Bed in the configurator, with the Open Bed control above it — The Bloomsbury sofa bed, with its Open Bed control in the configurator

The outcome

One model. Every fabric, everywhere.

The same models carry the product across the site. Pick a fabric and the size switcher, the fabric listings and the basket all show it in that fabric, rendered rather than shot.

A blue-grey Darlings chaise sofa in a panelled room, photographed by Darlings — Darlings' own photography of a finished piece

The difference

The impact.

1m+: Cut-out renders produced, across rebuilds
202: Fabric and leather colourways on a single sofa bed
6: Leg finishes, modelled on every sofa, chair and footstool
Every range: Made to order and configurable in 3D

Orla Kiely

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