Orla Kiely

Signature prints.
Configured in 3D.

Made-to-order upholstery configured in 3D, so the fabric, scatter cushions and leg finish a shopper picks are the ones they see.

Services

3D configuration
Shopify integration
Fabric visualisation
Range management

An Orla Kiely Alma accent chair in Sprig Stem Blush with walnut legs, rendered in OV25 — Alma accent chair in Sprig Stem Blush, rendered in OV25

The challenge

A range built on pattern and colour.

Orla Kiely upholstery is made to order under licence by The Branded Furniture Company and hand-made in the UK. Five sofa ranges, chairs and footstools come in dozens of plain colourways, with the signature prints across the chairs, snugglers and stools. That is more combinations than a photoshoot can cover.

An Arklow sofa and chair styled in a patterned Orla Kiely room set — The Arklow, in Orla Kiely's own photography

The approach

47 products, configurable in 3D.

Orbital Vision built the range as OV25 configurators and embedded them through its Shopify app. On 47 of the store's 49 products the configurator replaces the image gallery, so shoppers choose fabric, scatters and legs on the model itself.

The Arklow Large Sofa product page with the OV25 configurator in place of the gallery and the full fabric menu beside it — The Arklow Large Sofa, configured on the Orla Kiely store

The detail

Two fabrics. One piece.

Some pieces carry two fabrics: the Lily and Callan swivel chairs take a print on the outer back, the standalone stools a patterned top. Those pairings are built into the configurator as their own options.

A Lily swivel chair with a plain seat and a patterned outer back, rendered in OV25 — Lily swivel chair: plain body, patterned outer back

The Alma Accent Chair page showing the chair in Climbing Daisy Tidepool beside a grid of plain and printed fabrics — Every fabric in the book, on the Alma accent chair

Behind the storefront

One range. Kept in step.

The products sit with the manufacturer in OV25 and are shared to the Orla Kiely store, which carries its own pricing. When the range guide and price list were reissued for 2026, Orbital Vision brought the configurators into line with both.

The Arklow Extra Large Sofa open in the OV25 platform with its fabric swatch grid — The range as it is managed in OV25

The outcome

The whole range, live in 3D.

Sofas, corner groups, chaises, chairs and footstools, 47 products in all, are configurable in 3D. Shoppers see their exact combination before they order, and the configurators are kept in step with the range guide.

The difference

The range, in numbers.

47: Products on the store configurable through OV25
Every size: Its own page, its own configurator
2 fabrics: Combined on swivel chairs and standalone stools
2026: Range guide and price list loaded into the configurators

Tamarisk Designs

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