Tamarisk Designs

Handmade to order.
Configured in 3D.

Most of the Tamarisk catalogue modelled in 3D and configurable in their own fabrics.

Services

3D modelling
3D configuration
Fabric visualisation

A gold velvet Tamarisk sofa in a dark panelled room — Tamarisk Designs

The challenge

Handmade to order, in any fabric they hold.

Tamarisk make upholstery to order in the UK. Pieces can be had in their fabric range or a customer's own material, with a leg colour and contrast piping on top. Photography cannot keep up with a range like that.

Fabric swatches fanned out on a table — The range starts with the fabric book

The approach

Their whole range, modelled in 3D.

Orbital Vision built the 3D models for the Tamarisk range, then put them on the site as OV25 configurators: 215 of their 233 live products. Size, fabric, leg colour and piping all change on the model.

The Harris 3 Seater Sofa on the Tamarisk website, shown in 3D with size, fabric, leg colour and piping options — The Harris, configured on the Tamarisk website

A Tamarisk armchair in pale fabric, shown as a cut-out — A single piece, cut out for the catalogue

A green velvet Tamarisk corner sofa with a matching footstool — The Gibson in green velvet

A cream Tamarisk sofa beside a marble fireplace — The Harris in cream

The outcome

One build. Every size, every fabric.

One 3D build carries a whole collection: each size is its own configurator, priced, in any fabric Tamarisk hold. Shoppers see the exact piece they are ordering rather than the one that happened to be photographed.

A Tamarisk sofa and armchairs styled in a bright bay-windowed room — Tamarisk's own photography of a finished room

The difference

The impact.

215: Products configurable in 3D on their site
Every range: Modelled in 3D by the studio
Fabric, legs, piping: Chosen on the model, not a swatch card
360°: Every configurable product, from every angle

Wood Bros

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