Retailers need to stay ahead in a competitive market by offering customers a more immersive, interactive shopping experience. With OV25's customisation options, app-less AR and fast-to-market capabilities, our 3D product configurator streamlines product showcasing, drives engagement and boosts sales like never before. Let's take a look at why 3D product configurators are crucial for retailers.

As technology progresses and online shopping popularity grows, furniture retailers have to constantly assess their marketing and e-commerce strategies to keep up with the ever changing digital age. The question seems to be: will retailers fall behind if they don’t offer an online product configurator? In short, yes. It’s quickly becoming the global expectation. 3D product configurators aren’t new, they’ve been around for a few years, with IKEA launching their 3D & AR platforms back in 2017, but it’s only now that the rest of the online world seems to be catching up.

Online shoppers are becoming somewhat spoiled – well it certainly seems that way at least, when comparing the necessary imagery from a few years ago to now, it’s clear that customers want to see and experience a lot more than a single product shot in one fabric. If you don’t offer every gadget, every image, every combination as a visual on your website, you will lose sales. When shopping for clothes, if you could see a visual of a shirt in one colour, but you wanted to see what the other options were, and couldn’t, you’d shop elsewhere wouldn’t you? It’s no different with furniture.

 

The proof is in the pudding, the popularity of online shopping isn’t going anywhere. With customers being able to make large purchases online from home or on the go, online orders have kept many businesses afloat. So what makes retailers stand out from one another when it comes to the online realm? Assets and having more to offer. Once a product has been created in 3D, you also have limitless possibilities in creating additional imagery – stunning lifestyle shots, captivating animations and gorgeous seasonal scenes.

Big Benefits, Small Costs:

 

  • Customers have a more personalised shopping experience
  • Puts you ahead of competitors
  • Customers feel more involved in the design process
  • Increases profit margins (some may want to charge more for a personalised product)
  • User friendly and fun for customers
  • Offers an upgraded shopping experience: user friendly, fun for competitors
  • Increase in sales
  • Reduced returns
  • Increase in new and returning customers
  • Customer expectations better managed, customers can make more confident buying decisions
  • Better customer-business relationship