After spending much of 2020 and 2021 helping our clients with their marketing and business needs, we realised that we were not only providing our clients with fantastic imagery, but we were also helping them create a fully focused and cohesive marketing plan. After talking with our clients about what we can do to help them further improve their ecommerce capabilities, we discovered that most of our clients were all missing the same thing, a product configurator.  We have been working hard behind the scenes on our product configurator, enVision, which we were set to launch at JFS 2022. The product configurator comes with an array of features ready to be plugged into any website, so whether your site is built in WordPress, Magento, Shopify or any other platform, we can integrate it.  We pride ourselves on being a one-stop-shop for the furniture industry, supplying our clients with everything they need to sell a product online, apart from the physical product itself. We’ve taken a different approach to working with our clients by offering additional support in marketing and e-commerce strategies. Working closely with our clients allows us to offer advice on what can be achieved with CGI and how to make the most of it.

enVision allows customers to fully customise, rotate, zoom in or out, and view your products on any web or mobile browser on any device. You will also be able to fully customise your product with running costs and have access to many more useful features, such as adding product dimensions or animating each product to open and close. To top it off, enVision will also allow customers to view products in their own home with the built-in, app-less AR viewer. All of this runs as a website plug in, meaning set up is quick and easy, with added CSS to make sure the customiser fits with a client’s individual branding. The add to basket feature means enVision can be seamlessly integrated into existing online stores. 

With online shopping more popular than ever, customer expectations are only growing, showing a piece of furniture in all available fabrics is no longer enough to secure a sale. Customers want to experience an online ‘try before you buy’ shopping approach, and if businesses aren’t keeping up with tech trends, customers will find somewhere else to shop.  enVision holds an array of benefits for both retailers and manufacturers. Benefits to retailers include offering an upgraded shopping experience, increase in sales, reduced returns, increase in new and returning customers, and an overall better customer-business relationship due to overall better management of customer expectations.  Manufacturers can expect to see an increase in sales as they will be able to supply their retailers with exceptional digital assets. In the same way that online shoppers want to experience more online, manufacturers should expect to see an increase in customer uptake as they will have more to offer retailers than their competitors. Retailers are more likely to gravitate towards manufacturers that have better and more readily available assets. 

With big benefits and small costs, enVision allows customers to have a more personalised and interactive shopping experience as well as feel more involved in the design process. According to Forbes, brands using configurators reduced their online return rates by 80%. The possibilities of CGI are endless, once you have a furniture model built in CGI, you can use it endlessly to bring an upgraded e-commerce experience to your customers. We are running demos throughout the period of JFS and are currently offering demos in our studio space via video call until the show's later dates in April. You can also demo our product configurator here. For JFS we will be in Hall 1 at Stand E73, make sure you stop by to catch-up and see what we've been getting up to! You won't miss us as our stand doubles as a bar...