Two of our most loved, long standing clients have collaborated on a stunning collection! This collaboration project is something of a dream team, Linwood supplying beautiful fabrics, The Headboard Workshop providing incredible furniture and let’s not forget the cracking team here at Orbital providing the spectacular imagery we see throughout both teams marketing posts and across The Headboard Workshop’s website. 

 

The pair have collaborated to bring to you Linwood’s new Kami printed velvet range on one of The Headboard Workshop’s most popular headboards, the Samson. We are loving how this collaboration turned out, the fabulous printed velvet fabric compliments the immaculate design of the Samson headboard. It is a match made in heaven and it seems like the two were made to be shown off together!

 

As The Headboard Workshop and Linwood Fabric are both beloved clients of ours, creating imagery for this project was an amazing opportunity to showcase what we can do here at Orbital! The beginning stages of a project can be quite a process initially, checking fabric colours and textures can be a bit time consuming for some clients. However, once your assets are built you are able to use them over and over again, also having the option to revisit and change room-sets depending on the season or current trends – meaning your collections can be timeless and enjoyed all year round, for many years. 

However long this process is, here at Orbital we focus solely on the furniture and fabric industries, meaning that there is the possibility to share digital assets – making collaboration launches quick and efficient. Once a fabric has been built in 3D, it is like having a huge roll of unlimited fabric – just in the virtual world. We can literally upholster any product with this ‘virtual fabric’ in seconds. So agreeing to share these assets means that you can have ready-made marketing imagery with bespoke branding in days. There’s not a prototype or photoshoot in sight! It can be as simple as sending us a drawing of your new product and the name of a fabric, and receiving branded lifestyle imagery for your new launch in a matter of days.

 

It is becoming increasingly important for a company to have ready made assets in this day and age, especially with the huge focus on internet marketing in the past few months. Most fabric companies only provide a flatshot of their fabrics, this means that you can’t see the texture, reflection, transparency or scale of the fabric. With so many fabric houses around the world, it is impossible for two suppliers not to stock similar ranges. With competition rife, many companies assume that to beat competition, price is the only bargaining chip. With CGI assets available, instead of driving prices down there is an opportunity to increase the value in your product without compromising on price. Being able to offer ready made CGI fabrics for use in marketing imagery as a standard with any fabric purchase is invaluable. This deal is not only restricted to fabric suppliers, being able to offer CGI furniture assets to retailers is undoubtedly a great way to rise above your competitors and close some great sales! 

 

In 2020, most large retailers will only stock products that have been built in 3D to fit with the custom builders and functionality of their websites. If you want to have your products featured on these big retailer sites they will ask you to either provide your products in CGI or they will use their own team to build it for you, racking up a major bill at the end of the project. Therefore, most manufacturers are starting to turn to CGI too. It is definitely the way forward for the interiors, fabric and furniture realm. 

 

If a fabric company already has their fabric ranges built in CGI, ready for a manufacturer to use in their lifestyle imagery, it makes them an undeniable choice of supplier. It puts them ahead of their competitors, making it more cost effective and efficient for all parties involved. 

 

Here at Orbital, we are here to do exactly this, make projects and collaborations feel real with our lifestyle imagery and our abilities to bring ideas and inspirations to life! We were able to produce the incredible imagery you see before you as we are already familiar with both Linwood Fabric and The Headboard Workshop. We are loving the results of this collaboration project and we cannot wait to host another collaborative launch with future clients!

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