A Close-knit, family-run Business

The Headboard workshop made their first headboard in a London garage, all the way back in 1982. The core principles from that first headboard still stand today – exceptional craftsmanship, beautifully created, made to order and delivered on time. Word spread fast from that first order and they are still creating stylish headboards, beds and more over 30 years later.

Soon outgrowing their London garage, and moving into their own factory in Wales, the quick growth meant that more and more sales were being requested online.

Location, Location, Location…

One problem many manufacturers face, is having beautiful lifestyle imagery, but only being able to show off one or two chosen fabrics on a photoshoot. After finding the perfect shoot location, each headboard would have to be built, upholstered and delivered to the photoshoot. Costing a huge amount not only in cost, but in hours and labour.

Realising that they needed to remove the imagination portion of the sales process, The Headboard workshop approached us. We assured the family-run business that we could show off their product in every fabric available in photorealistic detail.

Introducing the Spare Room Collection

When dreaming of the ideal imagery for their newest launch, The Headboard workshop imagined a classic room, in a townhouse, with leaves blowing in the wind outside the winder. Somewhere attainable yet luxurious, with a calm feel, and dusk streaming through the window. So, Orbital’s Unreal Creatives got to work.

“We are DELIGHTED with the results. Thank you again for your trustworthy hand holding in this, my first attempt at an exciting new world!”

– Laura, The Headboard Workshop

The Result

The Headboard Workshop now have a portfolio of assets to launch The Spare Room collection, for both online and POS materials.

With three bed bases, photographed in four angles each, and with every piece wrapped in six fabrics, it just would not have been possible with traditional photography.

These assets now serve as a basis for a world of opportunity. With the beds, fabrics and roomsets built, who knows what they will be showcasing next. An online customiser? Video animation of the roomset? How about some augmented reality, allowing a customer to place their bed in their bedroom, digitally, before buying. Virtually, anything is possible!

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