OV25

OV25 is the groundbreaking 3D product configurator designed to revolutionise how furniture is marketed and sold. It allows users to customise products, view them in app-less AR, and interact with photorealistic visuals, creating an engaging shopping experience. Along with our other fantastic features, OV25 provides you with everything you need to sell a product. Stage 1 launches March 2025.

OV25 lets customers tailer every detail of a product, from fabrics, colours and finishes, to sizes and design elements - such as piping, buttons and scatter cushions. With the upcoming modular builder in Stage 2, users can design their perfect piece effortlessly. Best of all, you control the customisation options and rules, allowing you to deliver a high-end experience that feels bespoke to your customers, without the complexity of a fully custom service.

AR (Augmented Reality) is a standard feature included in OV25. Our app-less AR technology allows customers to visualise products in their own homes directly from their device. All products are built to scale, making it a fantastic way to see if a desired product suits your space.

Launching as part of Stage 3, OV25 will deliver powerful analytics to give manufacturers and retailers insights into customer preferences, best-selling items, and emerging trends. These insights will help optimise your marketing strategies and inform smarter product development decisions.

OV25 seamlessly integrates into your existing e-commerce platform and website. Through delivering a three.js plug-in, OV25 works and fits within your current product pages - no new windows, no confusing URLs. It's your website, your products, your way, made effortless. OV25 is compatible with Wordpress, Shopify and Magento 2, with custom plug-ins for websites built on other platforms.

CGI offers a more accessible way to create stunning imagery compared to traditional expensive laborious photoshoots. OV25 goes a step beyond this. By utilising a centralised library of ready-to-use 3D models, OV25 can get a product online in hours rather than weeks. This dramatically shortens the buying cycle for retailers, eliminating delays caused by waiting for manufacturers to provide imagery and sales assets. Plus, product updates can be made instantly, saving valuable time and resources while keeping your offerings fresh and competitive.

OV25 is powered by Amazon Web Services, ensuring a fast and reliable connection to your assets. While loading speed largely depends on the user’s device and internet connection, we optimise all models and materials to minimise delays. Plus, OV25 features a lazy-load system: a low-resolution model loads first, seamlessly replaced by a high-resolution version, allowing even users with slower connections to view and interact with your products effortlessly.

We are so excited to launch OV25, so excited in fact that we are launching in three main development stages. Stage 1 will officially launch March 2025, with Stage 2 and 3 close behind. Working demos will be available from February 2025.

Stage 1 focuses on delivering stunning visuals. With OV25 Stage 1, you can spin products around in full 360°, customise materials in real time, and access instant live pricing. Plus, your customers can visualise products directly in their own homes using our seamless app-less AR feature. Manufacturers are able to share 3D assets and visuals instantly with retailers through instant distribution and centralised management systems - no more waiting for weeks or months to get a product online and ready for sale.

Stage 2 takes things to the next level. Experience dynamic product views with the multi-camera display and animated products like recliners in motion. Our advanced custom console allows for enhanced visuals, while custom backgrounds and lighting packs bring flexibility and creativity to your product pages. We’re also introducing tools to simplify your operations, such as the powerful SKU generator and CSV upload with EPOS livelink integration. For those looking to go further, AI-powered lifestyle creation, the room uploader, and in-store theatre mode redefine what’s possible in furniture visualisation. Faster turnaround, reduced expenses, and limitless creative possibilities - helping furniture brands stay competitive and captivate their audience effortlessly.

Stage 3, brings game-changing tools to elevate how you sell furniture. The Modular Configurator lets customers design their perfect piece for any space, driving engagement and boosting conversion rates. Meanwhile, advanced Analytics delivers real-time insights into customer preferences and product performance, empowering smarter decisions for both manufacturers and retailers. Stage 3 also introduces the Global Flash Sale Module, enabling time-sensitive promotions that make online management quick and effortless. Additional features like swatch ordering, save-to-favourites functionality, and a seamless thumbnail image creator ensure streamlined operations and an elevated customer experience. With Photogrammetry, we can create hyper-realistic 3D visuals from real products - delivering unmatched detail and accuracy quicker and cheaper than ever before.