The Furniture Awards is an annual celebration of the best suppliers in the industry exhibiting at The January Furniture Show. Organised by Furniture News, the awards aim to recognise the businesses leading the way in various fields, from sustainability to design. As we all prepare for the return of the January Furniture Show for 2022, we are delighted to reveal that we will be sponsoring The Furniture Awards 2022. We are offering each winner a voucher worth £2000 for the chance to have their products built in CGI to create some fantastic photorealistic imagery. Whether that be lifestyle shots or product cut-outs, the winners will be geared up with marketing collateral for the coming year.  As our unreal team of creatives uses the latest software, cutting-edge hardware and has decades of experience and creativity to create incredible imagery and 3D models on a daily basis. CGI allows our clients to bring an updated shopping experience to their customers, and has vastly improved their online capabilities through us bringing their products to life. 

The voucher can go towards building models, fabrics and roomsets. After the project is complete, these digital assets can be used again and again for future projects - or can be added onto our new product configurator, enVision, to further improve your online and e-commerce capabilities.  We are thrilled to be both exhibiting at JFS and involved in The Furniture Awards for the 2022 show. Don't forget that we are demoing our new product configurator, enVision, throughout JFS. You can read more about the configurator here. You can find us in Hall 1 at stand E73, which we will be sharing with Warwick Fabrics!

“We are overjoyed that Orbital is sponsoring The Furniture Awards again this year, and is offering each winner a chance to sample their impressive CGI marketing services. From lifestyle imagery to product configurators, Orbital’s offer is helping progressive retailers and suppliers arm themselves for the future of selling - and we’re happy to see them spread the word through their generous set of prize packages,” 

- the awards’ co-ordinator Paul Farley, editor-in-chief, Furniture News magazine. 

With small costs and big benefits, the possibilities of CGI are endless and our incredible team is ready to transform your online capabilities by providing you with exceptional, photorealistic imagery.  CGI has allowed our clients to not only show all of their products in all available materials at multiple angles, but we have also worked closely with our clients to provide them with essential assets to upgrade their customer’s online shopping experiences. Our team is able to supply you with a complete digital sale package, including product renders, lifestyle imagery, digital fabric swatches, animations, AR models, digital sales presenters and more. We can even recreate existing photoshoot locations verbatim so you can continuously return to the same location to create endless lifestyle imagery that fits in with your existing imagery and branding. See if you can spot the fake below!

Through making the most out of CGI, our clients have been able to offer a more immersive and interactive shopping experience to their customers. Customer expectations are only growing due to the increase in online shopping, with this comes an increase in demand of photorealistic imagery. Customers want to see as much as possible before they decide on whether your product is right for them, CGI makes this accessible for businesses of any size. We can’t wait to see some of our favourite faces at the NEC in January and are so excited to work with the 2022 Furniture Awards winners. If you’re interested in seeing how our team can transform your online sales, don’t hesitate to get in touch with us today!